MUMBAI, INDIA — FCB Ulka, one of India’s leading integrated marketing communications agencies, has won the creative mandate for fashion and beauty omnichannel retailer Shoppers Stop. The agency will be responsible for developing and executing all integrated marketing campaigns for the brand.
The win comes after a long and intense pitch process featuring multiple agencies. FCB Ulka’s winning proposal was based on its deep understanding of the Indian consumer and its ability to create effective and engaging marketing campaigns.
As part of the immediate creative mandate, the agency devised two marquee campaigns for the brand. One was for their for the Master Brand (Diwali Campaign), and the other was for its private brand “Kashish” (Indian Ethnic Wear).
“Tyohar Ki Nayi Kashish,” unveiling the new Kashish collection featuring Sanya Malhotra, celebrates the festive season by inspiring everyone to embrace new experiences and traditions.
Meanwhile, the central theme around the Diwali campaign, “We Time Wali Diwali” featuring Rakul Preet Singh, revolves around the tradition of Diwali, when people dedicate time with families and friends coming together to celebrate.
Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop said, “We are excited to embark on this creative journey with FCB Ulka as our trusted partner. Their deep understanding of the Indian consumer and their ability to craft compelling marketing campaigns align perfectly with our vision for Shoppers Stop. With their innovative approach and expertise, we are confident that FCB Ulka will help us redefine the fashion retail experience for our customers. We look forward to collaborating closely and creating inspiring, fashion-forward narratives that resonate with our audience.”
Kulvinder Ahluwalia, CEO of FCB ULKA, commented, “We are thrilled to be awarded the mandate of building brand Shoppers Stop. It’s an iconic brand and a prescient early mover and literally defines modern fashion retail in India. And the pace and energy of our association is palpable. With campaigns for the flagship brand Kashish, followed by the rolling out of a Festive campaign, we look forward to working closely with the Shoppers Stop to create stellar fashion-forward communication across every point of the customer journey.”
