LOS ANGELES, USA — From the beginning of AI’s emergence in the industry, creative agency Fred & Farid kept an eye on its evolution and impact. From gathering a community of AI talents around the world to producing two AI art exhibitions in Shanghai and Paris under the name Aimagination, Fred & Farid is now taking it to the next level. This time, with the launch of a global AI production studio tailor-made for the advertising industry.
Fred & Farid has been obsessed with AI since Day One. It has become an inevitable part of what Fred & Farid does. The company is set to redefine the exploratory potential of AI for the benefit of brands. It’s an effort Fred & Farid is leading at a global scale with a team of in-house talents and a growing community of AI artists around them.
Aimagination strives to be an answer to the contemporary challenges faced by CMOs, as speed, cost, and efficiency all take precedence in their marketing needs. With a commitment to upholding excellence in craftsmanship and conceptual thinking, Aimagination is a promise to the industry that our human creative taste is still needed.
To date, Fred & Farid’s production studio has generated 500 series, over 50 videos across a variety of categories, styles, and techniques, and selected 200 series and more than 20 videos for its website, with a process of understanding the subtleties of original prompt conception, and singular curation.
Bringing generative AI and advertising thinking together
While there are numerous talented AI artists and numerous talented advertising professionals out there, few will manage to successfully merge these two worlds in a way mutually beneficial for brands. Fred & Farid aims to guide brands on this exciting journey, bridging the best of conceptual creative advertising culture with the forefront of Generative AI culture. The company brings a diverse, cross-functional team of AI experts, and conceptual experts to the marketing and advertising space.
Integrating strategic and tailored AI solutions
Recognizing the need for AI solutions to be well-crafted but also strategically aligned to each brand, Fred & Farid’s AI production studio utilizes the latest AI tools to deliver customized campaigns. Ultimately, Fred & Farid aims at freeing CMOs to build on their brand codes in limitless and reimagined ways.
“As a non-profit, we’ve been incredibly impressed by the speed, cost efficiency, and also the quality of [Ai]magination’s productions. It’s completely changed what we now know is possible with our visual campaigns,” said Katharina Maier from Fridays For Future USA
Through the power of AI, the studio will provide a competitive edge in the fast-paced world of advertising without losing sight of the necessary craft, taste, and brand relevance. This effective and efficient approach to creation opens the doors for brands of all sizes to launch high-quality concepts delivered at an unprecedented pace, all while minimizing the environmental and financial impact (still acknowledging the high energy consumption of AI).
Launching a new chapter in creative advertising
This launch marks Fred & Farid’s commitment to the future of advertising, a future where AI and human imagination converge to push the boundaries of what’s possible. This new chapter is not just about embracing cutting-edge technologies; it’s about shaping the future narrative of the advertising industry, setting new standards for creativity, and how Fred & Farid, as part of the creative community, has the power to harness it to the advantage of their brands.
Being in the heart of Shanghai, Fred & Farid have seen how AI has revolutionized what they do. AI can be seen as a threat to their creative industry, or it can be seen as a fantastic tool that helps them rethink what creativity is, and what they can do for brands. What can be more exciting than that?
“With Aimagination, AI has found its heart.” (Quote generated by GPT4. Curated by Jacques Seguela)
Fred & Farid is looking forward to working with brands, artists, ad agencies, and even production companies on projects. The company is approaching this new venture with a humble and collaborative spirit. Let’s never forget that, when it comes to Generative AI, Fred & Farid and its collaborators are all students, all together, reimagining the way they create.
