KUALA LUMPUR, MALAYSIA — GO Communications is the appointed PR and communications agency for ANGKASA-X – a global multi-award winning and pioneering Malaysian technological-social inclusion company. The agency is tasked to manage all PR and communications duties for the launch of the Malaysia-developed A-SEANSAT-PG1 satellite which was successfully deployed on June 27, 2023 at the Vostochny Cosmodrome.
The launch marks the beginning of a multifaceted initiative by ANGKASA-X, leveraging on its technological know-how to lead the way as part of its innovative Satellite-as-a-Service (SaaS) offering to create and launch a constellation of Low-Earth-Orbit (LEO) satellites along the equator, which are designed in Malaysia by Malaysians. These satellites will work together to bridge the digital divide by making internet connectivity services more accessible to millions in the region, particularly rural areas in Asia, while providing affordable remote sensing services.
The launch at the Vostochny Cosmodrome was broadcast across four locations in Malaysia: University Science Malaysia (USM) in Penang; Malaysian Space Agency (MYSA) headquarters and GreenPro Capital office in Kuala Lumpur; and the Sarawak Digital Economy Corporation Berhad (SDEC) office in Kuching. The event was witnessed live by Penang Chief Minister, Chow Kon Yeow in USM, and Director General of MYSA, Gs. Tuan Haji Azlikamil Napiah at MYSA’s Headquarters.
With a shared vision of driving innovation and creating a positive impact, ANGKASA-X has chosen GO Communications to leverage its expertise in crafting compelling narratives and strategic communication strategies to amplify the significance of this milestone event. This partnership aims to enhance the reach and impact of the launch, ensuring that the message of technological advancement and social inclusion resonates with audiences across Malaysia and beyond.
“In today’s hyper connected digital age, internet access is a necessity for the betterment of humankind. With the launch of PG1 and our subsequent satellites, we are committed to deliver social inclusion by reaching out to countries in Southeast Asia, particularly to the over 50% remote areas population that are currently deprived of any means of internet access. Our mission is to eventually bring affordable satellite services to all, especially those underserved regions along the Equator,” said Dr. Sean Seah, Group Executive Chairman and CEO of ANGKASA-X.
Dr. Seah highlighted the significance of a paradigm shift, stating, “We are witnessing a pivotal moment in the emergence of a new space era, where securing space orbital slots, developing space technology talents, R&D, building & launching homegrown satellites and engineering satellite solutions & applications will ultimately benefit Malaysia, Southeast Asia and beyond.”
“In this regard, we are delighted to have GO Communications journey with us as our highly competent PR partner for the launch of the A-SEANSAT-PG1 satellite. Their proven track record as storytellers and deep understanding of the regional media landscape makes them the ideal choice to help us share the story of this groundbreaking initiative. Together, we will bring our vision of inclusive connectivity and the advancement of Malaysia’s space agenda to a wider audience,” he added.
Commenting on the appointment, GO Communications’ CEO Peter de Kretser said, “We are honored to be chosen as the strategic PR partner for ANGKASA-X’s satellite launch. This project aligns perfectly with our commitment to supporting visionary companies that drive innovation and make a positive impact on society at large. We look forward to working closely with ANGKASA-X to create an impactful communications campaign that showcases the transformative potential of this launch and elevates Malaysia’s position in the global space industry.”
Besides revolutionizing internet access, the launch of the satellite will also bring forth highly demanded data for governments, security agencies, and the private sector on weather forecasting, aircraft tracking, maritime surveillance & security and real-time imaging on locations prone to potential dangers like landslides, deforestation, and other natural disasters. Images from the satellites will play a vital role in mitigating risks and aiding in disaster relief efforts to save millions of lives and also provide specific geographical features that will assist town planners in making informed decisions for effective and holistic development.
With the launch, ANGKASA-X aspires to be the first SpaceTech Unicorn in Southeast Asia and its ultimate objectives are to accelerate the development of the ASEAN Space Economy and assist in nation-building for certain countries along the Equator that require satellite services to safeguard national security and provide satellite internet connectivity to rural area citizens.
More information about ANGKASA-X and the PG1 satellite can be found at www.angkasa-x.com.
