MANILA, PHILIPPINES — GroupM, WPP’s media investment arm, recently held the launch of a leading addressable TV company Finecast in the Philippines at the Globe Auditorium in Bonifacio Global City. This year, Finecast will be introducing a new and heightened level of excitement in TV for all stakeholders, including TV networks, audiences, advertisers, and brands through innovative solutions, cutting-edge technology, and an enhanced viewing experience.
“We are thrilled to launch Finecast in the Philippines, one of the largest markets in this space, and to see the best in the industry come together to celebrate our official launch,” said Puneet Arora, CEO of GroupM Philippines and Singapore.
The launch event for Finecast included panel discussions, with themes such as “Supercharging TV Transformation in the Philippines,” which discussed how the pandemic has hastened the shift to a digital society and the potential for growth. Meanwhile, “The Role of Addressable TV in the Advertising Ecosystem,” focused on the successful integration of addressable TV in the industry’s future. The panels were led by Yasmin Mallari and Alexandra Lowes.
“Finecast aims to address this issue for its clients in the Philippines by offering a one-stop-shop access to the entire addressable TV system, coordinating the distribution and frequency across all broadcasters and screens to reach relevant audiences no matter where they are viewing,” said Kathryn Domingo. “Finecast will keep pushing the boundaries of TV innovation and is committed to leading the transformation of the industry. We are incredibly excited and proud to bring an addressable TV solution to the market for our clients.”
The launch of Finecast in the Philippines will boost the market’s addressable TV capabilities and provide a platform for entrepreneurs and marketers to network, share ideas, and learn from leaders how to effectively promote ads as well as drive growth in a digital-focused era
“As the media ecosystem continues to evolve, TV ads continue to wield the greatest influence in generating the most positive brand impressions,” said Brett Poole, CEO APAC at Finecast. “Historically, brands in Southeast Asia that have harnessed the power of storytelling through TV, either through a single advertisement or through a series of stories over a period of time, have enjoyed high performance and profitable gains. We look forward to continuing to help brands in the Philippines unlock new and exciting opportunities to engage with their target audience and achieve sustainable growth.”
