NEW DEHLI, INDIA — Muthoot FinCorp, a leading Non-Banking Financial Services Company (NBFC) in India, has appointed Havas Media Network India to manage its integrated media mandate. Havas Media’s Bengaluru operations, which has been witnessing significant expansion over the years, will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.
With a shared vision of excellence and a commitment to making financial inclusion accessible, this partnership promises to resonate deeply with diverse audiences nationwide. Leveraging Havas Media Network India’s strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying its promise of transforming the lives of the common man through tailored campaigns.
Muthoot FinCorp’s latest campaign “Book My Gold Loan,” featuring the legendary actor Shah Rukh Khan has been jointly crafted and executed by Havas Media India and Havas Worldwide India. This campaign introduces an innovative service where customers can book a Gold Loan instantly, anytime, from anywhere with just a missed call. Harnessing the power of Muthoot FinCorp’s branch network and the convenience of obtaining a Gold Loan From Home, this multilingual and multi-platform campaign ensures the message resonates with diverse audiences, overcoming language and platform barriers.
“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector,” said Shaji Varghese, CEO of Muthoot FinCorp Limited.
In addition to the Book My Gold Loan service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.
Commenting on the win, Mohit Joshi, CEO of Havas Media Network India, said, “Havas Media Network India’s South operations have been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp — a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”
