SINGAPORE – Omnicom Media Group’s Hearts & Science has been named the Media Agency of Record for Warner Bros. Discovery’s Theatrical and Streaming businesses across key Asia Pacific markets, following a highly competitive pitch.
Kicking off in Q1 2025, Hearts & Science will oversee integrated media strategy and planning for Warner Bros. Discovery’s Theatrical and Streaming campaigns in Singapore, New Zealand, Taiwan, Malaysia, and the Philippines, while also managing the Streaming account in Thailand, Hong Kong, and Indonesia.
This appointment follows the agency’s successful execution of the Max launch across seven APAC markets in November 2024, reinforcing its ability to drive large-scale, multi-market campaigns with strategic precision and creative impact.
With its data-driven approach and deep market insights, Hearts & Science is set to deliver dynamic, locally resonant media solutions that align with Warner Bros. Discovery’s ambitious vision in the ever-evolving entertainment space.
Rochelle Chhaya, CEO, Hearts & Science APAC, expressed her enthusiasm for the partnership, “The pitch process was an inspiring and collaborative journey, and we thoroughly enjoyed the opportunity to engage with Warner Bros. Discovery’s vision for the future of entertainment. Winning this business is a proud moment for our team, as it reflects our ability to combine regional integration with local nuance. We are eager to build on this foundation, fostering a partnership that delivers impactful storytelling, strategic media planning, and measurable success. Together, we’ll redefine entertainment marketing in the region.”
Julie Glenn, Head of Theatrical Marketing, Asia Pacific at Warner Bros. Discovery commented on the appointment, “We were impressed by Hearts & Science’s strategic thinking, regional cohesion, and ability to adapt to the unique nuances of each market. Their demonstrated success with the Max launch and their collaborative approach during the pitch process gave us confidence that they are the right partner to bring our vision to life. We’re looking forward to an exciting and productive partnership.”
