SINGAPORE — Brand storytelling and experiential innovation agency INVNT GROUP Singapore is wrapping up 2024 with major new business wins and a number of other milestones achieved.
Building on INVNT GROUP Singapore’s strong business momentum throughout the year, the agency recently won the LinkedIn account in a three-way competitive pitch. The work, “Talent Connect 2025,” will involve the Three City APAC Series, when LinkedIn hosts events in Singapore, Sydney and India in early 2025. Talent Connect is LinkedIn’s premier event for global talent leaders and practitioners.
Adding further to INVNT GROUP Singapore’s client portfolio is Xero, with the agency winning their annual Asia Roadshow.
Danielle Zikman, Director of Marketing JAPA for LinkedIn, said: “Our regional 2025 Talent Connect event series will highlight how talent professionals are uniquely positioned to shape the future of work by embracing change and reimagining what’s possible. We’re thrilled to collaborate with INVNT to bring Talent Connect to Australia, Singapore, and India in early 2025. These events will showcase LinkedIn’s AI solutions and advancements and how they can help unlock potential for our customers as the world of work changes.”
Rachel Boyle, Head of Marketing at Xero Asia, said: “Held in September 2024 in Malaysia, Kuala Lumpur, Xero is proud to reflect on the success of our annual Asia Roadshow – made possible through our strategic partnership with the INVNT team. We’ve not only delivered an engaging and seamless experience for attendees across the region, but also garnered overwhelmingly positive feedback from our stakeholders and partners. The roadshow featured a series of insightful sessions, networking opportunities, and dynamic demonstrations of Xero’s platform, all carefully curated to highlight the future of cloud accounting solutions within Asia. We are delighted with the outcome and look forward to continuing this successful partnership with INVNT in the year 2025.”
These new business wins cap off a hugely successful year for the agency with INVNT APAC having worked across a range of high-profile accounts, including ByteDance, Levi’s, IMG, HSBC, AWS, Emirates, Amex, Live Nation, Aussie Broadband and Netflix in 2024. Since its Australian inauguration last year, SXSW Australia’s Discovery Stage has also been powered by INVNT. This year the Discovery Stage included more than 100 speakers, with a dynamic mix of future-forward conversations.
INVNT GROUP also introduced its global On the Moon podcast, launching with “Ignite Your Spark” – an exclusive 18-episode series, recorded live at SXSW 2024 Sydney. The series features conversations continued from the SXSW Discovery Stage, with leading CMOs from CBA, Uber, Mastercard, General Motors (Cadillac), Spotify, Canva, NRMA, Microsoft and SAP.
Some of the topics covered by Ignite Your Spark include: the intersection of finance, marketing and community impact; the future of luxury automotive experiences; the rise of Generation Alpha; how design can be a superpower in product development; the transformative power of humor in marketing; the role of technology in shaping memorable experiences and finally, Fenella Kernebone, Head of Conference Programming, SXSW Sydney shared her insights on curating an expansive program with nearly a thousand speakers and her innovative approach to engaging industry professionals.
Laura Roberts, Managing Director of INVNT GROUP APAC, said: “We’ve seen amazing growth and momentum for INVNT GROUP this year, with successive business wins, the continued success of the partnership with SXSW Sydney for the second year, and our phenomenal podcast series which involved some incredible marketers and explores the exciting intersections of ideas and experiences that make SXSW Sydney a unique platform for thought leadership.”
“Looking to 2025, I am really excited about our innovation capabilities, where we can integrate brand experiences with extended reality using AR, VR, gamification and artificial intelligence. We are very fortunate to have our digital innovation division based in Singapore (INVNT.ATOM) to support this.”
“With the launch of our India offices earlier this year, we’re unlocking exciting opportunities for regional growth. As we head into the new year, I’m excited to continue working alongside an exceptional team and amazing clients who push boundaries,” Laura furthered.
