MELBOURNE, AUSTRALIA — Clemenger BBDO has been appointed to the L’Oréal Group Agency Village after a competitive pitch, taking on responsibilities across both brand campaign and social for the L’Oréal Group’s portfolio of brands.
Clems won the account after a rigorous four-stage tender process between an undisclosed number of agencies across Australia and New Zealand. The process involved both a strategic brand response and a social response which was driven by Clems’ in-house earned capability, Chemistry Set.
L’Oréal brands include L’Oréal Masterbrand, Garnier, Maybelline, Nyx, Kiehl’s, La Roche-Posay and Lancôme. The scope of work includes strategic, creative, digital, and social for brand and tactical campaigns as part of an Agency Village.
Clemenger BBDO’s in-house production company, MADE THIS, was appointed to the L’Oréal Group Village in 2023. So this latest win for Clems gives L’Oréal the opportunity to bring even greater efficiencies to their campaign creation and production with Clemenger BBDO and MADE THIS already collaborating across multiple clients.
L’Oréal Australia and New Zealand’s Procurement Lead for the pitch process, Rachel Taylor, said: “We ask a lot of our agencies, and this process was no exception, where we shortlisted agencies based on capability, then tested their understanding of our category, our brands and our target audiences. It was a rigorous four-stage process and Clems demonstrated their exceptional experience and capability across both Brand (strategy, creative and digital) and Social. We are extremely excited about what we can do in partnership together.”
Dani Bassil, CEO of Clemenger BBDO, said of the win: “When you are all about creating work that Australians talk about, having the opportunity to work across such an exciting portfolio of brands for L’Oréal was one of our sweetest wins this year. The potential to do work that lives in culture is endless. We can’t wait to get started.”
The Clemenger BBDO partnership has already started, with work expected to kick off in early 2025.
