MADRID, SPAIN — Havas has announced the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sports.
CA Sports is now part of Havas Play, the group’s sports and entertainment arm, which is all about connecting brands to fans through passion points like sports and culture. From here on, the company will be known as CA Sports Part of Havas Play and will continue under the leadership of its founder and CEO, Cinto Ajram, who retains a minority stake in the company.
With this addition, Havas Play is deepening and consolidating its sports marketing offering in the Spanish market, joining forces with one of the country’s leading companies in the sector. Together, Havas Play and CA Sports can effectively tap into consumer interests in sports and culture, offering a unique and differentiated approach that creates significant value for clients.
Founded by Cinto Ajram in Barcelona in 2017, CA Sports’ capabilities include the management of strategic sports sponsorship agreements and brand consulting, as well as the activation and production of events and campaigns. Its portfolio of clients boasts leading brands such as Grupo Bimbo, Cupra, Coca-Cola, Konami and Rilastil, among others. CA sports also enjoys strong working relationships with sports organizations such as FC Barcelona, Betis, Bayern Munich, Inter Milan, Liverpool, The America’s Cup, Euroleague and Spain’s major Marathons.
Yannick Bolloré, CEO of Havas says “CA Sports is an innovative business that shares our belief in the power of sport to build engaging and meaningful connections that transform brands into true cultural assets. With this new acquisition, we are further establishing Havas Play in Spain, a strategic market key to our business development plan. This move will help us meet our clients’ ever-increasing need for multifunctional and fully converged communications solutions.”
Jorge Irízar, Global COO and CEO of Havas Media Network Spain, added “The synergy between Havas Play and CA Sports enhances our collective capabilities, offering a truly unique and differentiated service for the market. Our shared values and combined expertise allow us to tap into consumer passions to create meaningful impact.”
For Cinto Ajram, the CEO and founder of CA Sports, this marks a momentous step forward. “We are very excited to be embarking on this new chapter with Havas. This union constitutes a great step forward on our journey, as it enables us to maintain our essence, passion and commitment to carry on offering our clients a personalized service, complementing it with the multiple synergies and capabilities of the Havas group.”
