Ogilvy and Zenith top R3 Worldwide’s August 2022 rankings for creative and media agencies in APAC

Sponsor

MANILA, PHILIPPINES — R3 Worldwide has released the top creative and media agencies in the Asia-Pacific region for August 2022.

Creative agencies

Ogilvy ranked first for winning the accounts BPJS Jamsostek Indonesia, HK Polytechnic University Hong Kong, Hugel Korea; followed by DDB for the accounts MaoPu China Project, BOC: Brand Campaign Hong Kong Project, and; Wunderman Thompson for Halidrams India, Integrated Health Information Systems Pte. Ltd. India, Msc Pfizer India, The Macallan.

Sponsor

VMLY&R placed fourth for Galderma ABO Thailand Project, Spotify India, Garnier – L’Oreal Vietnam (digital) Vietnam Project, and Havas Worldwide came in fifth for winning ViiV Healthcare Global, BurgerKing India, Stashfin India Project accounts.

Rank	Agency	Recent wins	Estimated YTD Win Revenue (USD $ M)
1	Ogilvy	BPJS Jamsostek Indonesia, HK Polytechnic University Hong Kong, Hugel Korea	57.9
2	DDB	MaoPu (Chinese White Wine) China Project, BOC: Brand Campaign Hong Kong Project	41.9
3	Wunderman Thompson	Halidrams India, Integrated Health Information Systems Pte. Ltd. India, Msc Pfizer India, The Macallan	31.0
4	VMLY&R	Galderma ABO Thailand Project, Spotify India, Garnier – L’Oreal Vietnam (digital) Vietnam Project	30.1
5	Havas Worldwide	ViiV Healthcare Global, BurgerKing India, Stashfin India Project	20.8
6	Dentsu	Revo Fitness Australia, Watson’s Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project	20.9
7	BBDO	Brown Forman Asia, Honda Motorcycle Thailand, Kyocera Japan Project	21.7
8	McCann Worldgroup	New South Group China Project, MINISO China Project, PatPat China Project	16.6
9	M&C Saatchi Group	Jimmy Brings Australia Project, AUIB Iraq	16.9
10	Saatchi & Saatchi	Akasa Air India, Siemens Global, Medecins Sans Frontieres Australia	17.4
11	Leo Burnett	PepsiCo brands India, FrieslandCampina Malaysia, LazyPay India	12.3
12	BBH	Roposo India, Moonton Technology Co. Ltd. China Project	10.9
13	R/GA	GM (Luxury Division) China, McDonald’s Australia	7.4
14	Digitas	Crocs Global, Marvel Realtors India, Pfizer	6.6
15	Isobar	PepsiCo, Inc., FWD Group Singapore Project, Taiwan Shiseido	6.1
16	Publicis Worldwide	Ferrero Philippines, Carlsberg Vietnam	5.0
17	Smith St	Coles Supermarkets Australia	5.0
18	Wondrlab	Eicher Motors (Royal Enfield) India Project, PTC India Limited India Project, United Breweries Limited India Project	4.8
19	Grey Group	Scentre Group Australia, PlanPay Australia, The Field Australia	4.6
20	Mullenlowe Group	The South West Edge Australia	4.0

Other agencies that made it into the top 10 are Dentsu, BBDO, McCann Worldgroup, M&C Saatchi Group, and Saatchi & Saatchi.

Media agencies

Meanwhile, Zenith is in the lead among media agencies for winning the accounts Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project; followed by Wavemaker for Mondelez APAC, Leapmotor China, and; Starcom for Lenovo Group China, GlaxoSmithKline Malaysia.

Mindshare placed fourth for Japan Airlines China, Mondelez Japan, Guangming’s Client China accounts and PHD fifth for Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi.

Rank	Agency	Recent wins	Estimated YTD Win Revenue (USD $ M)
1	Zenith	Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project	37.2
2	Wavemaker	Mondelez APAC, Leapmotor China	34.3
3	Starcom	Lenovo Group China, GlaxoSmithKline Malaysia	23.3
4	Mindshare	Japan Airlines China, Mondelez Japan, Guangming’s Client China	62.4
5	PHD	Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi	19.2
6	Havas Media	Savex Technologies Pvt Ltd – Fire Bolt India, Bundl Technologies Pvt Ltd India	13.1
7	Initiative	R K Marbles India, TALA Philippines Project	12.7
8	OMD	NSW Government Australia, Coles Australia	15.7
9	Performics	TikTok India, Mondelez International India, Lenskart India	8.7
10	Publicis Media	PepsiCo India, SE Asia	10.0
11	MediaCom	Lazada ID, TH, VN, Fortune Pharmacy Hong Kong, Streamline China, Diptypue Hong Kong	10.8
12	Dentsu X	Tata 1MG Technologies Pvt Ltd India, Bosch Limited India	7.6
13	iProspect	Lenovo Indonesia Indonesia, PT Nipsea Paint and Chemicals Indonesia	5.7
14	Dentsu	Revo Fitness Australia, Lenovo Global, Tata 1mg India	5.5
15	Ryvalmedia	CBA New Digital Business – Kit Australia, QMF – Queensland Music Festival Australia, Click Frenzy Australia	3.7
16	Carat	Procter & Gamble Trading (Thailand), Lenovo (KR) Limited Korea	6.7
17	Universal McCann	Wealth Navi Japan, tourism promotions board philippines Project	2.5
18	Resolution Digital	Suncorp Australia, TNA Solutions Australia Project	2.4
19	IPG Team Dynamic	BMW, Mini ANZ AP ZA ME	2.0
20	Atomic 212	Origin Energy Australia, Salesforce (Digital Media & SEO) APAC	2.1