SYDNEY, AUSTRALIA – Music label One Day has announced an exciting new partnership with R/GA Australia. The collaboration will focus on shaping One Day’s brand identity, amplifying its community-driven ethos, and strengthening its impact on both local and global stages.
This strategic alliance comes hot on the heels of One Day’s 2024 partnership with Universal Music Australia (UMA), a division of Universal Music Group (UMG), to champion homegrown talent and propel Australian artists onto the world stage. Now, with R/GA on board, One Day is gearing up to carve out a fresh creative direction, ensuring its artists have the foundation to build enduring and meaningful careers.
One Day Co-founder Nick Lupi said, “R/GA’s work with We Are Warriors and Nike has been a
true inspiration for us, and we quickly recognised they were the perfect partner for the next chapter of our brand. They immediately understood who we are and where we’re headed—empowering artists to build long-term, meaningful careers. We’re thrilled to collaborate with such a talented team of designers, creatives, and innovators to bring a new generation of Australian artists to the forefront.”
Ben Miles, Chief Design Officer, APAC at R/GA, said, “I have deep admiration for One
Day—they’re artist-led, community-driven, and truly go against the grain. They understand that
the connection between listener and artist is so much more than a transactional algorithm; it’s
about difference, emotional depth, creativity, and building real communities and fans. Partnering
with them on their next chapter is an honour, as we bring a fresh perspective to their brand and
the evolving Australian music scene. We’re proud to amplify their vision, supporting creativity
from the fringes and helping them grow locally and globally. As always, we’re committed to
ensuring the people behind this project reflect the audience they’re creating for.”
Launched in 2013 as an events brand, One Day Entertainment quickly became a cultural force, curating iconic experiences like One Day Sundays, which featured international artists like Anderson .Paak. In 2018, it evolved into a full-fledged artist and producer management company, co-founded by Nick Lupi and Adit Gauchan. Today, One Day represents a roster of cutting-edge talent, including 18YOMAN, ONEFOUR—winners at the 2024 APRA Music Awards—as well as Chillinit and tiffi.
