New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Initiative expands operations to New Zealand following ASB win with Aotearoa launch
Melissa FeinNEW ZEALAND — Media agency Initiative (wholly owned IPG entity) has been appointed as a media partner to iconic…
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Yell Advertising and Bailey|Capel Indonesia team up to optimize ASEAN expansion
BANGKOK, THAILAND— Recently, Yell Advertising, the first Thai network agency, announced a collaboration with Monster Interactive Malaysia. Now, Yell continues to expand and…
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IPG Mediabrands partners with Google Cloud to create generative AI-powered apps
SINGAPORE – IPG Mediabrands announces a partnership with Google Cloud to develop a suite of generative AI-powered applications that put…
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Creative mandate for Keya Foods goes to Punt Creative
MUMBAI, INDIA — Part of the indie network Punt Partners, co-founded by Late Sidharth Rao and Madhu Sudhan and presently…
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TRA Labs and Previously Unavailable launch new customer insights platform Ideally
James DonaldSYDNEY, AUSTRALIA — TRA Labs and Previously Unavailable, alongside founder James Donald, launched their latest start-up, Ideally, a platform offering remarkably fast, affordable, and…
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BBDO Singapore selected as creative partner for IMDA’s Digital for Life Movement
SINGAPORE — Creative agency BBDO Singapore has announced its recent appointment by the Infocomm Media Development Authority (IMDA), following the Whole of…
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BBH to manage brand development and positioning for IVAS by Infra Market after winning creative mandate
MUMBAI, INDIA — Continuing its winning momentum, BBH India has won the creative mandate for IVAS by Infra Market. Won…
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Plan.Net Group launches Plan.Net TechNest India, reinforces international collaboration network
MUNICH, GERMANY — In response to the escalating demand for tech-savvy professionals and critical skills shortage in the digital sector,…
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Raptor PR wins global account for Zebedee, named agency of record of the bitcoin-powered fintech company
LONDON, UK — Raptor PR, the specialist B2B emerging technology PR agency for the global video games industry, has announced that it has been named the…
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Thoughtful Media Group expands operations to the Philippines, launches creator economy-focused advertising platform
MANILA, PHILIPPINES — Society Pass Incorporated (“SoPa”), Southeast Asia (SEA)’s next-generation, data-driven, loyalty, fintech, and ecommerce ecosystem, announced the official launch of its digital advertising platform, Thoughtful Media Group Inc (TMG), in the Philippine market. With…
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Pru Life UK expands portfolio with ATRAM, sees new local fund manager with partnershi
MANILA, PHILIPPINES — Pru Life UK seals a strategic partnership with the ATRAM Group (ATRAM) as part of the Company’s…
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Tri awards Pantarei with creative mandate for 17th year straight
JAKARTA, INDONESIA — Tri, the telecommunications brand of Indosat Ooredoo Hutchison, has once again appointed Pantarei as its creative agency.…
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Lion & Lion wins new clients and renews global account partnership
KUALA LUMPUR, MALAYSIA — Creative network Lion & Lion, has announced five new major wins on a domestic and regional…
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