New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Hilton awards creative mandate to Melbourne’s Town Square
MELBOURNE, AUSTRALIA — Melbourne independent creative agency Town Square has been appointed by hospitality company Hilton for its luxury Hilton…
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Publicis Groupe acquires ecommerce leader Corra
PARIS, FRANCE — French multinational advertising and public relations company Publicis Groupe has announced the acquisition of Corra, an ecommerce…
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Centrum appoints McCann Shanghai as strategic and creative partner ahead of 30th anniversary in China
SHANGHAI, CHINA — After a multi-round pitch, McCann Shanghai has won the Centrum China business, appointed as the vitamin brand’s…
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Experience Commerce retains Karcher India ecommerce media mandate for the second year in a row
MUMBAI, INDIA — Experience Commerce, a leading digital marketing agency and part of the Cheil Group, has retained the annual…
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Viddsee and Mediacan to bolster region’s storytelling industry via newly signed MOU
SINGAPORE — Viddsee and Mediacan (previously Media L), a Korean media conglomerate, signed a Memorandum Of Understanding (MOU) to enhance…
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Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency
MUMBAI, INDIA — Aditya Birla Capital (ABC), one of India’s prominent financial institutions from the Aditya Birla Group, has appointed…
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Ampverse and DMI Finance announce join venture to co-develop esports intellectual properties
MUMBAI, INDIA – Ampverse, Asia’s leading gaming ecosystem, and DMI Finance, the Non-Banking Financial Company (“NBFC”) of the DMI Group,…
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Social Panga wins digital marketing mandate for Carl Zeiss Vision Care India after multi-agency pitch
MUMBAI, INDIA — Social Panga, the integrated creative and digital marketing agency, has bagged the digital marketing mandate for Carl…
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FCB Group India launches creative data specialty, FCB/SIX
MUMBAI, INDIA — Creative agency FCB Group India has announced the acceleration of its Digital Media, CX, and Performance offering in…
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Dentsu Singapore and Grasp forge Asia Pacific-centered partnership to deliver media excellence
SINGAPORE – Dentsu Singapore and Grasp have formed a partnership to deliver media excellence across APAC, the first in the region.…
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Dentsu Creative Malaysia wins Malaysia Airports Holdings Berhad’s creative mandate
KUALA LUMPUR, MALAYSIA — Dentsu Creative Malaysia will be partnering with Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division, one…
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Mothership elevates Outbrain’s AI-driven customization service with 2-year partnership
SINGAPORE — Outbrain Inc. (NASDAQ: OB), a leading recommendation platform for the open web, has announced a new two-year partnership…
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Mindshare India wins media account for Maruti Suzuki following a competitive multi-agency pitch
GURGAON, INDIA — Mindshare, the largest media agency in India has secured one of the most coveted media mandates in…
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