New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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ABS-CBN Corporation onboards MoEngage to increase iWantTFC app subscriptions
MANILA, PHILIPPINES — ABS-CBN Corporation, the Philippines’ leading content company, has forged a partnership with customer engagement platform MoEngage to…
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Nivea appoints OMD as Agency on Record once more
MUMBAI, INDIA – Media agency OMD, part of the Omnicom Media Group, has retained its position as the Agency on…
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Online Education Services appoints Jaywing as new creative agency
SYDNEY, AUSTRALIA — Leading online education enabler Online Education Services (OES) has appointed Jaywing, a performance-driven creative agency, to service…
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Deliveroo awards digital communications mandate to PR & social agency W
SINGAPORE — Multi-award-winning independent PR and social agency, W, kicked off the new year with the addition of on-demand food…
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TrueMoney enters the Malaysian market as e-wallet provider for Lotus’s Malaysia
KUALA LUMPUR, MALAYSIA — TrueMoney, a leading fintech company in Southeast Asia and a subsidiary of Ascend Money, has recently…
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Hakuhodo acquires majority stake in India’s MA&TH Entertainment
TOKYO, JAPAN — Hakuhodo, an integrated marketing and innovation company, has acquired a majority stake in Indian brand agency group…
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GCash, BSP, and DILG introduce ‘PalengQR-PH’ in Bohol
MANILA, PHILIPPINES — Philippine mobile wallet GCash has partnered with the Bangko Sentral ng Pilipinas (BSP), the Department of the…
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Redhill bolsters services and expertise with Japanese marketing agency Vivid Creations
SINGAPORE — Redhill, the Singapore-headquartered full-service global communications agency, has announced a strategic partnership with Japan-focused marketing agency Vivid Creations.…
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GroupM launches Finecast in the Philippines, a first-to-market targeting service for advertisers
MANILA, PHILIPPINES — GroupM, WPP’s media investment arm, announced the launch of Finecast in the Philippines today, a first-to-market addressable TV…
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Yahoo makes Scope3 carbon neutral inventory available to advertisers
SINGAPORE — Web services proved Yahoo has announced its integration with Scope3 to offer carbon neutral private marketplace (PMP) media…
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Decathlon announces Havas Media Singapore as newest media agency partner
SINGAPORE — Decathlon, Singapore’s biggest sporting goods retailer, has handed its media mandate to agency Havas Media. The account was…
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Smart Communications, Digitel Mobile Philippines, and Unity Digital Infrastructure push for digitalization of the country
MANILA, PHILIPPINES — PLDT, through its subsidiaries Smart Communications and Digitel Mobile Philippines, and Unity Digital Infrastructure – a joint…
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Manulife Philippines makes insurance more accessible on the Kwik.insure digital platform
MANILA, PHILIPPINES — Leading global financial services provider Manulife has partnered with Kwik.insure, an online insurance marketplace that serves thousands…
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