New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Maya appoints Initiative Philippines as Media Agency of Record
MANILA, PHILIPPINES – Maya, the Philippines’ first-ever all-in-one banking app, has announced Initiative, the culturally-driven media agency within IPG Mediabrands, as its media…
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The Sandbox partners with Wunderman Thompson to develop new experiences in the metaverse
HONG KONG – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic…
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Spirits and wine company Brown-Forman partners with creative agency BBDO Asia
SHANGHAI, CHINA — Connecting with customers requires exceptional communication strategies. For Christian Ozzati, Brown Forman’s marketing director for Asia, a…
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Accenture acquires Fiftyfive5 to boost its customer intelligence capability in Australia and New Zealand
SYDNEY, AUSTRALIA — Global professional services company Accenture has acquired customer insights and advisory business Fiftyfive5. The move will strengthen…
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XS Multimedia expands support to SMEs with 3 packages designed for emerging businesses
MANILA, PHILIPPINES — Starting a new business endeavor can be an exciting yet challenging process. However, with the right partners,…
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Globe’s 917Ventures, Ayala Corp. to bring Gogoro’s leading ‘Smartscooter’ and battery-swapping technology in PH
MANILA, PHILIPPINES — Globe’s 917Ventures and Ayala Corporation have announced a partnership to bring global two-wheel electric vehicle and battery-swapping…
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BBDO Singapore joins forces with TikTok influencer Ng Ming Wei’s specialist agency
SINGAPORE — Creative agency BBDO Singapore and Boom Digital Media, the one-stop creative TikTok specialist, has announced a new exclusive…
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Pinpoint PR and Medicraft Communications launch Cyber Incident Communications practice
SINGAPORE — Cyber security breaches can leave companies in the dark, with no computers, email, telephones, or access to the…
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Havas Group wins global cross-discipline mandate of Harman International’s house of brands
PARIS, FRANCE — HARMAN International has announced Havas Group as its global Agency of Record across all its brands and…
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Cargill awards oil brands strategy and creative mandate to BBDO India
MUMBAI, INDIA — Global food corporation Cargill has appointed creative agency BBDO India to manage the brand strategy and creative…
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Havas Group acquires Bastion Brands, Australia’s leading independent health communications agency
PARIS, FRANCE — The Asia Pacific is home to more than half of the world’s population, and the health market…
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TotallyAwesome and Bidstack partnership unlocks new possibilities in APAC youth-first gaming advertising
SINGAPORE — Asia-based youth-first engagement platform TotallyAwesome has unveiled its partnership with Bidstack, the leading in-game and video game monetization…
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Goodricke Group forges agency creative partnership with L&K Saatchi & Saatchi
NEW DELHI, INDIA — Continuing with its winning performance on new business wins, creative agency L&K Saatchi & Saatchi has…
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