New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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OMD Malaysia wins media duties for CelcomDigi
KUALA LUMPUR, MALAYSIA — Media network OMD Malaysia has been appointed by CelcomDigi to handle media duties for three years…
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4am Worldwide secures Keydemand’s integrated digital marketing mandate
MUMBAI, INDIA — Creative agency 4AM Worldwide has won the integrated digital marketing mandate for Keydemand, a first-of-its-kind B2B demand-aggregation prop-tech platform…
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Havas strengthens global strategic communications arm with acquisition of Klareco Communications
SINGAPORE — Creative network Havas has acquired Klareco Communications, Singapore’s homegrown agency, and Southeast Asia’s leading corporate, financial, and strategic communications consultancy, to strengthen its…
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Dentsu India wins integrated communication mandate for Bharatbenz
MUMBAI, INDIA — BharatBenz has onboarded dentsu India as its integrated communication partner. BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles, is the wholly owned subsidiary of Daimler…
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VMLY&R wins mental health awareness campaign by FWD Takaful for advertising agencies
MALAYSIA / SINGAPORE — Global brand and customer experience agency VMLY&R Singapore, in partnership with content experience agency Hogarth Malaysia,…
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Innocean expands into the Japanese market, partnering with 67-year strong agency ADK
MANILA, PHILIPPINES — Today INNOCEAN Global CEO William Lee announced that the company has signed a memorandum of understanding (MOU)…
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Pouch.ph and One Coop Tech launch CoopPay, a mobile wallet app for cooperative members in the Philippines and ASEAN
MANILA, PHILIPPINES — In partnership with One Cooperative Technology Service (OCTS), the first and only CDA-registered technology service cooperative in…
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Superson expands global footprint with EMEA hub launch in Amsterdam
SINGAPORE — Superson, the global operating system designed for commercial creativity, has expanded with the launch of an EMEA hub out of Amsterdam and a new ambition to scale its…
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Havas launches Havas Red into the Indian market with PR Pundit acquisition
MUMBAI, INDIA — Havas has acquired a majority stake in PR Pundit, one of India’s foremost PR consultancy firms. This…
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The Secret Little Agency wins creative mandate for Ikea Singapore
SINGAPORE — Following a highly competitive closed-door pitch, IKEA Singapore has appointed independent creative agency The Secret Little Agency as…
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Confused.com appoints Leo Burnett as new creative agency of record
LONDON, UK — Financial services comparison platform Confused.com has named creative agency Leo Burnett as its new creative agency of record, following a competitive pitch conducted…
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