New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Initiative expands footprint in Asia Pacific by opening Pakistan office
SINGAPORE — Initiative, the media agency within IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan for the launch of…
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Dionie Tanada and Sajid Guerrero launch new independent agency, Leron Leron Sinta
MANILA, PHILIPPINES — After winning multiple international and local awards in advertising, Dionie Tanada and Sajid Guerrero have launched Leron…
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Dentsu launches Global Practices structure, raking in talents and expertise from offices across the globe
TOKYO, JAPAN — Dentsu announced the launch of its Global Practices structure and key leadership appointments, led by Jean Lin,…
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Adidas India awards social mandate to Famous Innovations Delhi
MUMBAI, INDIA — Famous Innovations Delhi, an independent creative agency, is proud to announce its successful acquisition of the prestigious…
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Korea and Singapore bolster cross-cultural collaboration with Korea Arts Management Service and the National Arts Council of Singapore partnership
SEOUL, SOUTH KOREA — The Korea Arts Management Service (KAMS) and the National Arts Council of Singapore (NAC) signed a Memorandum of Understanding (MoU) committing to champion the creation and appreciation of the arts in South Korea and Singapore over the next…
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FCB Ulka wins the creative mandate for Shoppers Stop
MUMBAI, INDIA — FCB Ulka, one of India’s leading integrated marketing communications agencies, has won the creative mandate for fashion…
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UM named global media Agency of Record for General Mills
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has been named global media Agency of Record for…
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WPP reveals merger of Wunderman Thompson and VMLY&R, unveiling VML as industry’s largest creative company
LONDON, UK — Global creative network WPP has announced a major evolution in its offering to clients with the merger…
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Tomato Interactive partners with GrabAds to support SEA expansion of China’s top brands
SINGAPORE — GrabAds, Grab’s advertising arm, announced a new strategic partnership with Tomato Interactive (a subsidiary of BlueMedia, a segment of the BlueFocus Group), a…
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Pinterest and Entravision enter into global partnership deal
SANTA MONICA, CALIFORNIA — Global advertising solutions, media, and technology company Entravision has entered into an international sales partnership with…
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Aldo selects Dentsu Creative Indonesia to elevate marketing and promotions strategy
JAKARTA, INDONESIA — ALDO, the renowned global brand synonymous with fashion-forward footwear, handbags, and accessories, has appointed Dentsu Creative Indonesia,…
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Dept unites Australia teams under one brand and kicks off partnership with SXSW Sydney
SYDNEY, AUSTRALIA — Global digital agency DEPT has continued to expand its presence in Australia and has brought together its…
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Cheil’s Experience Commerce bags World Cup media mandate for MRF on Hotstar
MUMBAI, INDIA — Experience Commerce, a digital marketing agency part of the Cheil Digital Network, is has secured the World…
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