LONDON, UK — Midjiwan, the developer behind the hit award-winning mobile game The Battle of Polytopia, has appointed Raptor PR, the b2b tech PR agency for the global video games industry, as its global PR agency of record.
Founded in 2015, Stockholm-based independent studio Midjiwan has already found great success in The Battle of Polytopia, which combines a simple user interface with the strategic depth you’d expect from civilization-building titles to bring the turn-based genre to the masses. The game has been downloaded more than 20 million times and is available on the App Store, Google Play, Steam, Nintendo Switch, and Tesla vehicles.
Raptor PR will drive Midjiwan’s communications strategy within the games industry, helping raise its profile as a top developer, as well as promoting its distinct core team values and continuing success with The Battle of Polytopia.
Founder and CEO at
Raptor PR
Rana Rahman, Founder and CEO at Raptor PR, said, “Raptor PR is growing exponentially, thanks to a host of new clients and an ever-growing team of games B2B comms experts. We’re delighted that the latest addition to our portfolio, the talented, award-winning indie game developer team at Midjiwan, has entrusted us with helping them raise their profile in the industry. At Raptor PR, we’re not just communications experts for the industry, we’re gamers at heart, and it’s a delight to get to work with a partner like this. The Battle of Polytopia is one of the top strategy games on the market, and we can’t wait to tell the gaming industry about what the team is up to and its player-first values.”
Christian Lövstedt, General Manager at Midjiwan, commented, “We have been carefully analyzing the market for the right agency to support us in raising our industry profile and communicating our unique development approach. Raptor PR is the ideal partner for promoting our vision and values, with specialist experience in B2B games industry comms that will be key to powering the next phase of growth for Midjiwan.”
The appointment of Raptor PR as Midjiwan’s agency of record comes amid a flurry of new client wins, including ZEBEDEE and Zibra AI, on top of its engagement with clients such as Ultra and SuperScale.
