Starcom Thailand has been appointed as Diageo’s media agency-of-record, following a three-way pitch against Initiative and incumbent Mindshare.
The agency will lead all communications planning responsibilities for Diageo’s key brands, including Benmore, Smirnoff and the entire Johnnie Walker family of labels, in the highly competitive Thai market.
"This is a great opportunity for Starcom Thailand and we’re thrilled to have won the account”, said Atipol Ithivatana, CEO, Starcom Thailand. “During the entire pitch, Starcom demonstrated to the client that we had a strong understanding in their business, a clear and efficient buying process, and that we were able to maximize media budgets at every opportunity. We’re all excited about the prospect of working with Diageo in helping them maintain their leadership position in the Thai market.”
