NEW YORK, USA — In October 2020, creative agency Serviceplan Group launched its partnership with award-winning US creative agency Pereira O’Dell. In 2022, Serviceplan Group founded Mediaplus Americas in New York. The agency group, which was named Independent Network of the Year at the 2022 Cannes Lions, always had a clear goal in mind: to build a House of Communication for the North and South American markets. Florian Haller, Serviceplan Group CEO, defined this as “building an integrated agency concept with Creative & Content, Data & Media, as well as Platform & Commerce.” The partnership with Pereira O’Dell is the “next logical step on this path,” Florian added back in 2020.
Serviceplan Group has now taken further significant steps along this path to the establishment of Serviceplan Americas. The establishment of Plan.Net Americas in New York, under the leadership of Jennifer Steele and Todd Thiessen, completes the integrated offering of the House of Communication for the Americas (USA, Canada, and South America). Plan.Net Americas offers digital services regarding Platform and Commerce.
The establishment of Plan.Net completes the House of Communication Americas together with Pereira O’Dell (with clients such as IHOP, MINI, Zelle, and Adobe) and Mediaplus Americas. Led by Tamara Alesi and Jasmine Presson, a 20-person Mediaplus team works for global clients such as Siemens and De’Longhi.
In addition to their management positions at Pereira O’Dell, the House of Communication Americas will be led by Andrew O’Dell as CEO of Serviceplan Group Americas, PJ Pereira as CCO of Serviceplan Group Americas, and Nancy Daum as CFO/COO of Serviceplan Group Americas.
We proudly present: Our #HouseOfCommunication Americas. Newly founded #PlanNetAmericas completes our integrated offering with @PereiraODell & #MediaplusAmericas. And we are thrilled about the partnership with award-winning creative agency L&C New York. https://t.co/cca3OT3NXX pic.twitter.com/E9X1UTsvI8
— Serviceplan Group (@Serviceplan) June 12, 2023
Markus Noder, Member of the Board Serviceplan Group and responsible for the group’s internationalization strategy, explained, “By completing our offering in the important economic region of the Americas, we are giving our internationalization a further boost. With Andrew, PJ, and Nancy at the helm, we have smart and creative partners with real entrepreneurial spirit at our side. I look forward to working with them to establish the foundations of our House of Communication Americas and make it grow.”
With its investment in the up-and-coming creative agency L&C NYC (AdAge’s A-List Newcomer Agency of the Year, Cannes Lions Grand Prix winner, and One Show Independent Agency of the Year), Serviceplan Group is strengthening its global creative power. L&C NYC was founded by Gian Carlo Lanfranco and Rolando Cordova, both originally from Peru. The agency works with notable clients such as Dole, P&G, General Electric, Diageo, and Spectrum.
“Not only are we setting new standards regarding creativity and innovation with our investment in L&C NYC, we are also strengthening our position as a global creative powerhouse. I look forward to all of the inspirational talent and outstanding creative achievements with our new partners,” commented Alexander Schill, Global CCO of Serviceplan Group.
