SINGAPORE — Independent communications agency W Communications Singapore has further strengthened its banking and finance portfolio in Asia with the latest appointment by private bank VP Bank.
Headquartered in Liechtenstein for over 65 years and currently operating in six international locations, including Asia, VP Bank caters to financial intermediaries and private clients’ wealth management needs. The bank is recognized for its entrenched position as the preferred private bank for financial intermediaries, stemming from its heritage, deeply-rooted expertise in the fiduciary business, and constant innovation to remain relevant to evolving client needs. With its sights set on expanding its footprint in Asia, a robust communications strategy underpins this ambition.
Following a competitive pitch, VP Bank will now consolidate its PR and social media scope across Singapore and Hong Kong with W Communications, ensuring a refined approach to building and reinforcing the brand’s story and positioning. As part of the brief, W Communications will continue to amplify the bank’s key narratives and thought leadership content to increase the share of voice and engage the relevant audiences of financial intermediaries and private clients.
“In the highly competitive wealth management space, it is critical for pure-play banks such as VP Bank to demonstrate their agility and customized approach to clients to stand out and be the bank of choice for financial intermediaries and high net worth individuals. Our team’s experience in the financial sector provides us with this nuanced understanding of the markets, enabling us to communicate the bank’s key messages to its stakeholders through a well-rounded approach that encompasses market technicalities and overall branding,” said Kenneth Chew, Account Director at W Communications.
The engagement will also further solidify W Communications’ corporate offerings, building on its past and present partnerships with some of the most notable corporate institutions, including Tricor, Microsoft’s Xandr, Crossbridge Capital, BASF, and more.
