LONDON, UNITED KINGDOM — The All England Lawn Tennis Club, the home of The Championships, Wimbledon, has appointed VCCP as its global creative agency of record, following a highly competitive pitch process. This bold new partnership is poised to reshape how the world experiences one of the most revered sporting spectacles.
Bringing its signature challenger spirit, VCCP will lead the charge in crafting a new global advertising strategy for Wimbledon that combines the sport’s timeless elegance with a contemporary creative edge. The agency’s remit kicks off with The Championships, Wimbledon 2025, promising a campaign that will not only celebrate the tournament’s deep-rooted heritage but also connect meaningfully with a new generation of global fans.
Broadcast to over 200 territories, with social media impressions surpassing two billion during the iconic fortnight, Wimbledon’s global reach is monumental. VCCP’s creative work will be shared across leading broadcast partners including BBC, ESPN, Eurosport, beIN, Movistar, Channel Nine, Star India, Amazon Prime, NHK, Tencent, SuperSport and more.
Usama Al-Qassab, Marketing and Commercial Director at The All England Lawn Tennis Club, said: “We are delighted to be working with VCCP as our creative agency of record to develop the global campaign for The Championships and continue to invest back into the UK’s creative community.”
Michael Sugden, CEO at VCCP, added: “This is a wonderful opportunity to define a new creative story for one of the most iconic sporting events in the world. We are incredibly proud and excited to have the responsibility for this in 2025 and beyond.”
