MUMBAI, INDIA — Wondrlab’s digital-first creative powerhouse, WYP, has won the creative mandate for Panasonic Life Solutions India (Anchor by Panasonic), the biggest 360-degree advertising campaign for its power vertical. Anchor by Panasonic is a prominent leader in electrical construction materials manufacturing. The remarkable victory follows a rigorous multi-agency pitch.
Sunil Narula, Senior VP for Sales & Marketing, said, “It was an absolute pleasure working alongside the exceptional team at Wondrlab. The power segment is intrinsically technical, and often, consumer engagement is minimal. In fact, several of our products, once installed, remain unseen by the customer during their operation. Crafting a compelling narrative for such a campaign was undeniably challenging. Yet, the Wondrlab team masterfully crafted an exquisite communication piece that seamlessly dovetailed with the excitement of the Cricket World Cup, conveying our message flawlessly.”
Rakesh Hinduja, Co-founder and Managing Partner at Wondrlab, shared,”We are thrilled about this collaboration, which aligns seamlessly with the dynamic growth of India’s electricals manufacturing sector. This partnership holds immense promise as we embark on a journey to enhance Anchor by Panasonic’s brand presence.”
He added, “Our team at Wondrlab’s WYP is excited to leverage our creative expertise in crafting campaigns that resonate with Anchor by Panasonic’s audience. As the electricals manufacturing landscape continues to flourish, we’re committed to delivering creative excellence that reflects the sector’s vibrant spirit.”
