BALI – Discovery has announced plans to launch Discovery Kids, a digital subscription service for kids. Discovery Kids launches in the Philippines in the coming months and will be rolled out as a mobile, tablet and tv app to other markets in Asia and beyond.
Designed especially for kids, Discovery Kids promises an enriching watch-play-learn experience. The service features favorite characters that kids already know and love, together with classic and reimagined shows from the Discovery content library, new original games, and books designed to spark curiosity and drive children’s engagement in the world around them. Kids can jump seamlessly between watching and playing in a safe environment that kids will love and parents can trust.
This is a core part of Discovery’s strategy of pivoting from the global leader in linear to digital, with an evolving suite of multi-screen products such as Eurosport Player and Motor Trend, for passionate enthusiast communities.
JB Perrette, President & CEO Discovery Networks International, said: “The Philippines is a market embracing digital innovation and is a great test bed for our digital first kids service. We are harnessing our Discovery Kids experiences in Latin America and Asia to launch a digital first Kids service in this dynamic market.”
Michael Lang, President, Digital & Eurosport Digital and CEO MotorTrend, Discovery International,said: “This is part of our strategy to extend Discovery’s world into digital services targeting specific passion communities across all screens. Discovery is a trusted brand and curator of content, and with the development of a digital Discovery Kids service, we have created a fun and entertaining place for young children and their parents to join us and explore the world in a safe environment.”
Development of Discovery Kids is spearheaded by Discovery’s International Digital Development team led by Michael Lang. The global team working on the Discovery Kids launch is led by Jay Trinidad. Discovery has developed a world class team that has worked at Hulu, Google, Spotify, BBC iPlayer and Electronic Arts.
