MUMBAI, INDIA — 4AM Worldwide, a digital first integrated brand solutions agency, has announced key additions to its leadership team. Jonathan Sreekumaran has been appointed as Chief Business Officer, and Siddhartha Sahni as Chief Client and Strategy Officer. With an unwavering focus on creativity, strategic thinking, and digital marketing, 4AM has become a trusted partner for clients. The new appointments align with the agency’s commitment to continuous growth, expansion, and delivering exceptional results for its diverse clientele.
A dynamic and results-driven professional, Jonathan Sreekumaran joins 4AM Worldwide from The Glitch where he was Branch Head. His previous stints include Leadership, Business Development, and Digital Transformation roles at Brandmovers India, Isobar, and Dentsu Webchutney where he has built some of the industry’s leading brands that include Microsoft India, Coca-Cola India, Veeba, MakeMyTrip, MasterCard, BMW, Eno, Iodex, Horlicks, Paytm, GAP, BIBA, Titan Watches to name a few. In his new role as Chief Business Officer, Jonathan will be responsible for overseeing overall business operations, driving client growth, and building a cohesive team that rests well and enjoys doing great work, while fostering long-term partnerships.
A seasoned marketing strategist, Siddhartha Sahni possesses a deep understanding of consumer behavior and market trends with a proven track record in driving brand growth and developing innovative marketing strategies. He has worked with India’s leading agencies including his last stint as Vice President at Leo Burnett India overseeing major product launches, brand initiatives, digital marketing, and communication initiatives across the marketing funnel for brands such as Stellantis Jeep, Angel One, Nerolac among others. He has conceptualized, managed, and delivered engaging, measurable, and award-winning Digital and Brand marketing campaigns, for brands such as Google, Harley Davidson, Adidas, McDonald’s, Emirates, Volkswagen, Airtel, Warner Bros, Lonely Planet, Panasonic, ITC, among many other brands and institutions across verticals and industries solving real Marketing and Business problems. In his new role as Chief Client and Strategy Officer, Siddhartha will lead the agency’s strategic initiatives and drive data-driven insights to help clients achieve their business goals.
Speaking on the leadership appointments, Meenakshi Aggarwal-Gupta, Chief Operating Officer of 4AM Worldwide, said, “At 4AM Worldwide, our focus has always been on fostering a culture of creativity, collaboration, and excellence, ensuring continued success for our clients and people. As we embark on a new chapter of growth and success, we are delighted to bring on board Jonathan and Siddhartha whose collective expertise, creativity, and passion will be invaluable as we continue to elevate our work and drive exceptional outcomes for our clients. With their fresh perspectives, strong industry insights and connections, and alignment with the agency’s vision and goals, our new leaders will play a pivotal role in shaping the future of 4AM and driving the next phase of growth. Exciting times lie ahead!”
Commenting on his new role, Jonathan Sreekumaran, said, “I am incredibly excited to be a part of such a dynamic and passionate team at 4AM Worldwide. I look forward to leveraging my expertise in driving business growth and delivering exceptional results for clients. Together, we will continue to push the boundaries of what is possible in the advertising industry and create transformative campaigns that make a lasting impact on our clients and their audiences.”
Talking about his appointment, Siddhartha Sahni, commented, “4AM Worldwide is uniquely positioned to provide clients with comprehensive marketing and branding strategies in today’s digital age. The agency is on an exciting growth trajectory, and I am thrilled to be part of their journey. I am excited to help reshape the independent integrated network to one that is future-ready, has passion, a purpose, and profitability for its people and its partners.”
4AM believes in pushing boundaries, challenging the status quo, and providing unparalleled strategic guidance and innovative solutions tailored to clients’ unique needs. The agency has successfully built numerous brands across diverse categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio, digital, and events. The company’s portfolio includes clients from various sectors including BFSI, Film and Media, Government and PSU, Education, Real Estate, Construction Materials to ecommerce.
The new appointments make 4AM well poised to meet the evolving needs of the industry while reinforcing the agency’s commitment to cultivating top talent.