SYDNEY, AUSTRALIA – Off the back of a flurry of recent new business wins including AFL, Cadillac, Deputy, and with more news in the pipeline – 72andSunny has today announced the hires of Creatives, Hayley Noble, Madi Chan, and Creative Director, V. Wassim Kanaan.
Working across 72andSunny’s portfolio of existing, new clients – including Google and RealEstate.com.au, Hayley, Madi and Wassim will report to Wez Hawes, CCO ANZ.
Hayley and Madi (AKA Noble & Chan) join from Host/Havas. Hayley Noble is a copywriter whose ‘Tiny Love Stories: True Tales of Love in 100 Words or Less’, was published by the New York Times. Madi Chan is a D&AD New Blood Award Yellow Pencil and DIA Australian Graduate Designer of the Year.
V. Wassim Kanaan joins the agency as a Creative Director. He has a reputation in the industry for championing progressive ideas for brands, passion for the craft, mentoring creative talent and being a contributor to the gender equality movement in the broader industry, recently creating the FillThisPage.com initiative. He’s helped build some of Australia’s most iconic brands locally and globally during his time at Dentsu, Saatchi & Saatchi, The Monkeys and Innocean.
V. Wassim Kanaan, Creative Director, 72andSunny says: “It’s an incredible opportunity to join an agency with such a legacy globally and momentum locally, as well as a proven ability to create progressive ideas that go well beyond advertising. Many creative agencies say they want to play in culture, 72andSunny actually does.”
Hayley and Madi say: “Continuing to grow as creatives under the guidance of Wez and Wassim is an exciting opportunity for us. We are pumped for this next challenge to work on great brands with great people.”
Wez Hawes, CCO ANZ, 72andSunny says: “Hayley, Madi and Wassim all embody the 72andSunny values. Their collective energy, optimism and passion for ideas is infectious. I can’t wait to see what we do together with the rest of the talented 72 crew and our growing list of client partners.”
