JAKARTA, INDONESIA — BATES, an advertising agenc part of the Ogilvy Group Indonesia and under the WPP group, has announced the establishment of a leadership council consisting of Ira Alamsyah, Satriono (Oni) Kartodimedjo, and Karthik Narayan. BATES has also announced a new identity which is centered on its core driver of growth orchestration of client’s business. With a focus on strategic precision, creative persuasion, and operational acumen, BATES is looking to deploy its full-funnel offering to building brands with a strong and proud Indonesian footprint.
Ira, a veteran and well-known Indonesian leader, has been elevated to Managing Partner of BATES. Armed with more than 20 years of experience driving growth for local and multinational brands’, Ira has an eye for effectiveness in a workplace and prides herself on building agile systems and mentoring strong functioning teams.
“BATES continues to be a creative tribe that reinvents itself to be relevant to the times and to the market. Over the past decade I’ve had the fortune of playing my part in building this gem of a tribe. I’m looking forward to partnering with Oni and Karthik in driving the next chapter of vertical and horizontal growth for the BATES tribe,” said Ira.
“BATES has always been focused on strong brave work that has its roots in social observations. Our next chapter too will be defined by the creative philosophy of matching depth with simplicity to create evocative work across the funnel. The pressure test will be in the problems that we solve for our brands and we’re ready for the challenge,” said Satriono.
Karthik comes with more than 12 years of experience, most of which was spent in Ogilvy Mumbai before joining BATES in Indonesia. Karthik has delivered growth across categories and functions, through brand planning, digital, and consulting. He’s also the winner of the 2021 “Engagement Planner of the Year” at the Campaign Asia AoTy.
“Getting to lead BATES is a humbling opportunity but also a very potent one.In Ira and Oni, I have partners who are possibly the most accomplished Indonesian leaders in the industry and more importantly partners who are hungry for new, brave work that drives growth. With growth capabilities looking strong and a hungry team, the future looks good,” said Karthik.
“I could not be prouder of the accomplishments of BATES in the last couple of years. The talent, can-do attitude, and resilience of our people were rays of light during the dark times of the pandemic. We partnered even closer with our clients and realized growth for many of our brands. With Ira, Oni and Karthik, comes the perfect blend of leadership that will help realize new growth opportunities for our client’s business, and the BATES tribe will continue to thrive,” said Sieg Penaverde, Group CEO, Ogilvy Indonesia.
