HONG KONG — VML has announced the appointment of Alfred Wong as Chief Creative Officer of VML Hong Kong.
The award-winning creative leader joins from Media Arts Lab Shanghai (MAL), Apple’s bespoke agency. As Executive Creative Director of MAL, Alfred was integral in raising the creative bar to world-class and craft impactful work that influenced culture in China.
Growing up in Leo Burnett Hong Kong, Alfred earned the role of Executive Creative Director. Under his leadership, the office was ranked in the top three Hong Kong agencies for three consecutive years. Landing in Shanghai, Alfred then served as Chief Creative Officer at ADK, transforming the agency with integrated thinking and elevating the creative standard before making the leap to MAL Shanghai to work on Apple.
His 2021 Shot on iPhone film Nian garnered unprecedented global attention, including the award for Best Short Film at Tribeca X, Best in Show for Adweek’s Brand Storytelling Awards, and a feature in Variety Magazine. In 2022, Alfred’s iPhone campaign “The Comeback” would do it all again, taking home another win from Tribeca X and his third Gold at Cannes Lions.
Backed by more than 200 trophies, including back-to-back Gold Cannes Lions, Alfred was ranked the top 2 Creative Director in Asia. The creative leader is recognized by the most prestigious international advertising festivals across digital, film, and print categories, including Cannes Lions, D&AD, One Show, Clio, Tribeca X, ADC, London International Awards, Andy Awards, Adweeks, Spikes Asia, AdFest, LongXi, Hong Kong Kam Fan and EFFIE.
Alfred believes that creativity should have no boundaries, neatly demonstrated through his wide range of clients from consumer goods to finance to food and beverage, including Apple, Sony, Samsung, P&G, McDonald’s, Pfizer, Hang Send Bank, La Mer, IBM, and Ikea.
Alfred said, “The fusion of technology and creativity truly excites me. It empowers us to push the boundaries of what’s possible, creating work that is fresh and out-of-the-box. I am thrilled to have the opportunity to join forces with Maggie and the team, working together to create something remarkable.”
Maggie Wong, CEO at VML Hong Kong, commented, “Alfred joins us at such an exciting time for VML, where we are forging a new path as a growth partner – one that is equal parts creative agency, consultancy, and technology powerhouse. Alfred’s passion for creativity and his ability to push boundaries make him an exceptional addition to our team. Under his leadership, we will continue to nurture an environment that celebrates creativity, empowers talent, and produces awe-inspiring work.”
Alfred has commenced his position and will report to Maggie.
