BANGKOK, THAILAND — YDM Thailand Group of Companies has appointed Anuwat Nitipanont as Chief Creative Officer, overseeing FCB Bangkok‘s and MullenLowe Bangkok‘s creative duties. The move will ensure strategic alignment and seamless integration of services across all companies in the Group.
Renowned for driving innovative solutions that impact business and society, Anuwat brings over 20 years of creative leadership to the role. He will work across the creative department, social content, influencer marketing, and creative production. His work is known for its simplicity and effectiveness, aiming to create a positive impact on people, brands, and society.
Tanapon Subsomboon, CEO of YDM Thailand, said, “We are thrilled to welcome Anuwat into our ranks. As a pioneer in Thailand’s advertising industry, he has been instrumental in transforming agencies and leading them to top industry accolades. With his wealth of experience, Anuwat will help us elevate our ability to integrate strategy, data, and creativity to unlock business growth for our network. I have no doubt his visionary leadership will drive creative excellence in our team and reinforce our position as a leading agency in the region.”
Anuwat joined YDM Thailand in July 2024 from VML, where he served as Chief Creative Officer for Thailand. During his successful tenure, Anuwat played a pivotal role in significantly expanding the client portfolio across various industries within a year, achieving a record-breaking winning ratio for the company. He also doubled the size of the creative department, leading the agency to be ranked ninth in Asia and fourth in Thailand by Campaign Brief Asia’s The Work 2023 rankings. Prior to VML, Anuwat served as Chief Creative Officer at BBDO Bangkok, where he led the agency to multiple Agency of the Year accolades.
Throughout his distinguished career, Anuwat has received over 300 awards from both international & local advertising shows, including Cannes Lions, One Show, Clio, LIA, Spikes Asia, MAD STARS, and ADFEST. He has also served as a jury member for leading industry shows, including MAD STARS, CICLOPE, and the AdForum PHNX Awards, and chaired the jury for the Adman Awards in 2019 and 2022. Having led the committee for Thailand’s Young Lions competition for the past eight years, Anuwat continues to foster and inspire local talent through a program that seeks to discover and nurture the best young Thai talent for the annual competition in Cannes.
FCB Bangkok and MullenLowe Bangkok have been part of the YDM Thailand network since 2019 and 2020, respectively. Working as part of the same network enables the creative agencies to offer customers a full range of services, from Digital and Data to Client Management.
