TEL AVIV, ISRAEL — In-game advertising solutions agency Anzu.io has appointed Luc Marsolais, COO at Sharethrough, as Strategic Advisor.
Luc brings a deep understanding of how DSPs and SSPs operate, allowing him to navigate the intricacies of programmatic advertising effectively. This is thanks to working for over a decade at Sharethrough, an independent global ad exchange, and District M, which merged with Sharethrough in 2021. He is also a member of the IAB Tech Lab, Prebid, and a number of other advertising-focused committees.
Anzu’s VP of International Clients and Partnerships, Yaniv Rozencweig, said, “Luc’s AdTech knowledge is second to none. At Sharethrough, he plays a pivotal role in developing and implementing successful in-game targeting strategies, ensuring that advertisers achieve their objectives efficiently by reaching the right audience at the right time. This expertise will be invaluable as we continue to build our intrinsic programmatic in-game advertising solution and bring it to more advertisers across North America.”
Luc joins a well-rounded team of strategic advisors, including Ex-Global Chairman and CEO at Y&R David Sable, Global Chief Revenue Officer at Captify Jack Bamberger, Former Global CMO at Wunderman Thompson Jamie Gutfreund, Founding General Partner at Bitkraft Ventures Jens Hilgers, Former SVP APAC at AdColony Tom Simpson, and President and Chief Business Officer at NBCUniversal Krishan Bhatia.
“I decided to join Anzu as an advisor for the company’s innovation, disruptive technology, market-leading solution, and for the people I’ve met. I’ve worked closely with Anzu’s Co-Founder and CEO, Itamar Benedy, Director of Partnerships and Programmatic, Aditi Ramesh, and of course, Yaniv. I have no words to describe how passionate they are, which immediately gave me a huge interest in contributing towards their success,” said Luc.
The announcement comes at a busy time for Anzu, having recently completed a $48M Series B funding round that brought on new investors, including Emmis, PayPal Ventures, Bandai Namco Entertainment 021 Fund, Evolution, and Simon Equity Partners. The in-game advertising platform has also just launched a first-to-market measurement solution to validate in-game media quality with IAS and published the results of an extensive two-year study into attention in gaming with research experts Lumen.
