MANILA, PHILIPPINES — Two-time Cannes Lion-winning production house Arcade Film Factory has recently welcomed 15-year industry veteran JM Miranda as the company’s dedicated leader for new business and content.
Most recently a Business Unit Head at Wunderman Thompson Philippines, JM was responsible for bringing in additional revenue streams from clients such as McDonald’s, HSBC, and Unilever to the agency. During his tenure, Wunderman Thompson was awarded Best in Management of Business in the 4As Agency of the Year in 2019 and 2020. JM is also renowned for his focus on building strong client relationships, understanding their objectives, and aligning company services to their unique needs.
“We’ve never been this excited to welcome a new member of the team,” said Jeorge Agcaoili, President and Founding Director of Arcade Film Factory, “JM’s arrival in Arcade signals a new chapter for our company. Timed with our upcoming 5th year anniversary, we created this role to signify our commitment to always level up our craft and client service. As we enter new territories of production beyond advertising, from full-length feature films to serialized shows, we’re excited for JM to lead the way for Arcade to stay at the forefront of innovation, leading the way in shaping the future of advertising and content creation in the Philippines.”
Asked about what brought him to enter the world of Arcade, JM said, “Arcade’s renowned reputation as one of the industry’s most sought-after production houses deeply resonated with me. The chance to be part of a company with such an exceptional track record not only provides avenues for personal growth but also aligns perfectly with my professional aspirations to thrive in a dynamic and forward-thinking environment.” Miranda added, “As I step into this new role, my primary goal is to propel Arcade to new heights and seize exciting opportunities. Fostering strategic partnerships with clients is a key focus, enabling us to create cutting-edge, culturally impactful content, recognized locally and internationally.”
