BANGKOK, THAILAND — Creative agency BBDO Bangkok has added two distinguished Creative Directors, Pratchya Vilaipol and Vuttichai Chongsanguan, to its team. These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the visionary leadership of Chief Creative Officer Thasorn (Pete) Boonyanate.
Bringing a wealth of experience from across the globe, Pratchya (pictured far right) is an art-focused creative director known for his versatile work across various categories and agency networks. With an impressive tenure of 19 years in the advertising industry, Pratchya has lent his creative expertise to both global and local brands, including Ford, Nissan, Uniqlo, IKEA, McDonald’s, SAMSUNG, Unilever, Coway, Lazada, and PSG (Paris Saint-Germain F.C.), among others. His exceptional talent has been recognized with prestigious awards such as Adstar, Spikes, New York Festival, and Adman in 2019. Pete commented, “Pratchya is a solutionist at heart, adept at uncovering smart solutions for business challenges — a rare find in the creative world.”
With a passion that bridges the gap between advertising and personal interests, Vuttichai (pictured far left) has made a significant mark in the industry over his 14-year career. His belief in the power of unique consumer experiences has led him to garner over 100 local and international awards across diverse categories. Notable accolades include a D&AD Wood Pencil and a Silver from Spikes Asia for KTB’s “Young Man A The Seal,” as well as a recent Gold award from White Square for KFC’s “Checking For Chicken.” Vuttichai’s portfolio boasts a wide range of clients, such as KFC, Heinz, PTT, and IKEA. Beyond advertising, his love for rock music and comedy films fuels his creativity, adding depth to his work. Pete shared, “Vuttichai’s passion for music and his unyielding drive for excellence make him a true rock star in the creative landscape.”
Pete further expressed excitement about the future, emphasizing the dynamic synergy Pratchya and Vuttichai bring to BBDO Bangkok. “Their unparalleled talent and fresh perspectives are exactly what we need to propel BBDO into a new era of creative brilliance. I am eager to see the transformative impact their contributions will have on our work and culture,” Pete said.
BBDO Bangkok looks forward to Pratchya and Vuttichai’s innovative directions and exceptional creative solutions, which will contribute to the team and set new benchmarks for creativity and excellence in the advertising industry.
