SINGAPORE – McCann Worldgroup announced today that it has promoted Brandon Cheung to CEO, McCann Worldgroup Southeast Asia. Formerly the Chief Global Client and Growth Officer of McCann Worldgroup Asia Pacific, Brandon is widely respected for his impact across global clients, regional growth and for his collaborative leadership, fostering high-performing teams.
Brandon brings over two decades of strategic and digital expertise across brand building, performance marketing, and customer experience. With over 12 years within the network, he is very familiar with the Southeast Asia region, where many of McCann Worldgroup’s global clients have their APAC headquarters.
In his new role, Brandon will report to Ghassan Harfouche, the President for McCann Worldgroup Asia Pacific and will be responsible for the continued development of capabilities to drive impactful growth for clients in the region, including McCann Content Studios (social/influencer), audience intelligence, and production automation solutions.
“Brandon is a truly visionary leader, who brings a hybrid skillset of strategist, growth driver and a proven record of building high-performing teams and fostering strong value-driven cultures. Combined with his rich experience of the region and client brands, Brandon’s leadership equips the business to help grow, evolve and build enduring brands for our clients. I’d like to take this opportunity to thank Nick for everything he has delivered for our clients and people and wish him all the best in his new chapter within the McCann Worldgroup family”, commented Ghassan Harfouche.
Following 18 years based in Singapore, Brandon’s predecessor, Nick Handel, will be relocating within the network to take the helm at MRM UK as CEO. Nick leaves behind a legacy of creativity, growth, and innovation. Nick led teams across Singapore, Hong Kong, and Thailand. Under his leadership, the group consistently garnered industry acclaim, including an unrivaled 10+ years of Agency of the Year award recognition.
Brandon and Nick have been working together closely for over 10 years, overlapping in a transitionary period, with the full changes coming into effect at the end of this month.
“Our region is at a pivotal moment for growth. I’m looking forward to building on the current momentum with our teams to create strategic and impactful creativity that drives true business value for our clients”, said Brandon Cheung.
“It’s bittersweet to be leaving Asia,” remarked Nick Handel. “I’ve had the privilege of working with some of the most talented teams in the industry, and I’m proud of what we’ve built together. However, I leave knowing our offices are in great hands.”
