SYDNEY, AUSTRALIA — There’s a fresh rise in the oven at Bread Agency. The fast-growing Social Commerce outfit has named Emelie Jessika Lundberg as its new General Manager, marking a significant step forward in its ambitious growth journey.
Lundberg joins from The Works (Part of Capgemini), where she was Head of Social. She brings a wealth of experience in delivering innovative brand solutions and driving growth through social media for leading clients.
Lundberg has been instrumental in building high-performing teams, leading high-profile campaigns and fostering strong client relationships with brands like DNSW, Subaru, Visa, 7-Eleven and Kimberly-Clark (Huggies & Kleenex). At Bread Agency, Lundberg will oversee operations, spearhead new business initiatives, and help elevate the agency’s creative and strategic capabilities.
“From our very first chat, we knew Em would be the perfect addition to the Bread team. She’s got a knack for building exceptional teams and deep social experience making her a trusted partner to clients from across categories. She values creativity and understands social. You don’t find that often,” said Mary Proulx, Co-Founder, Bread Agency. “Looking forward to building the next phase of Bread with Em at the helm.”
Excited about the new role, Lundberg added: “Bread Agency has built a reputation for bold creativity and meaningful brand partnerships in the Social Commerce space working with an incredible line-up of clients. I’m thrilled to join the team at such an exciting time and look forward to driving the agency’s continued success.”
As Bread Agency continues to expand its footprint, the team is actively growing—with key roles open across strategy, content and account management. The search is on for top-tier talent, including an Account Director, Social Media Manager, and Content Creator, as the agency continues to invest in creative firepower.
Backed by a dynamic portfolio that includes Carnival Cruises, Zambrero, Connect Hearing, Cotton Australia, Aspen Pharmacare, and Abano Healthcare, Bread Agency is sharpening its edge in the Social Commerce space, where storytelling meets selling.
This new leadership appointment signals a bold new era where strategy, creativity and commerce converge to drive meaningful brand impact.
