JAKARTA, INDONESIA – Cheil Indonesia has tapped marketing visionary Jackie W.K. Jeong as its new Head of Retail and Campaign, reinforcing the agency’s commitment to delivering world-class brand experiences tailored for the Indonesian market.
With 18 years of international experience spanning Europe, North & South America, the Middle East, and Asia, Jeong has built a reputation for transformative retail strategies and integrated campaigns. From leading flagship rollouts for Samsung in London and Stockholm to spearheading Hyundai Motor’s award-winning brand exhibition center in Korea, his work seamlessly merges innovation, design, and cultural insight.
“I’ve always believed that great marketing doesn’t just sell—it creates moments that matter,” said Jeong. “Indonesia is a market bursting with energy and potential, and I’m excited to bring my global experience here to craft campaigns and retail strategies that truly resonate with Indonesian consumers.”
Joo Hwan Kim, CEO of Cheil Indonesia, shared his thoughts on the appointment “Jackie’s track record is truly remarkable. His ability to navigate cultural nuances while delivering innovative, business-driven solutions makes him uniquely positioned to lead our retail and campaign initiatives. We are confident that his leadership will inspire our team and elevate the experiences we deliver for our clients.”
Jeong’s work includes executive roles at Cheil Worldwide, CJ ENM’s CJ LiveCity, and the Jeju Forum, where he helped orchestrate large-scale events and immersive brand experiences. He has consistently demonstrated a commitment to innovation and excellence and will be bringing that to Indonesia’s dynamic marketing landscape.
