GOLD COAST, AUSTRALIA — Full-service indie Claxon has announced the promotion of Jake Kay-Lawson to the role of Strategy Director, reporting directly to General Manager Danny Molyneux.
Joining Claxon in 2017, Jake has played a pivotal role part of driving Claxon’s strategic and creative output across all disciplines, producing notable campaigns for Euka, Binance, Accor, chempro and F45. Never too frightened to think outside the square, Jake is known to be a problem solver at heart with a passion for his craft that motivates him to find sustainable, high-growth solutions for clients.
In his new role as Strategy Director, his immediate remit is to maintain the agency’s high growth momentum by formulating, facilitating, communicating and ultimately executing strategies that drive results.
Danny said, “As Claxon continues to grow, so do our people. Jake is no exception, always going above and beyond for the agency and our clients.”
“He has consistently demonstrated exceptional leadership, strategic insight, and dedication. As a Strategy Lead, Jake exhibited remarkable proficiency in developing innovative strategies that drive growth and success for Claxon and its clients. He has always played a key role in Claxon’s success and will continue to do so for the long term,” he furthered.
After spending the first few years of his tenure at Claxon as Creative Director, Jake said he is excited to take on a leadership role and blend his creative and media buying experience to develop unique strategic perspectives in order to create “campaigns that go beyond the obvious solutions.”
He shared, “There are plenty of ‘growth-minded’ agencies out there who throw the term out as a sales buzzword. I’ll forever be grateful to have aligned myself with a true Growth Agency that walks the talk by developing their client relationships, and their people. I’ve been in a very fortunate position over the past 7 years with the freedom to pivot, adapt my role, learn from an amazing team, and have a pair of founders bold enough to back me no matter what.”
“People seem shocked to hear how long I’ve been on this journey with Claxon. But when you find your tribe who simply love the work and love to win, that’s a ride worth sticking around for,” Jake explained.
Jake Kay-Lawson began his media and marketing career in marketing and production which lead him to build his first business around YouTube channel management and optimization. After growing client channels from zero to over 450,000 subscribers, he turned his attention towards the digital marketing space, that led him to his first creative role at Claxon.
The promotion is effective immediately.
