HONG KONG — Creative agency DDB Group Hong Kong has strengthened its agency leadership with the promotion of both Maggie Cheung and Koman Ko to Managing Partners.
As Managing Partners, reporting directly to CEO Andreas Krasser, their roles will expand to include overall day-to-day operations, new business growth, talent development, and further elevation of DDB’s agency culture.
Previously Group Business Directors and part of the management team since 2019, both Maggie and Koman have strong track records of success with the brands they have worked with and helping drive the agency’s strategic and creative output.
Maggie has been with DDB since 2017. She has spent most of her time at the agency running the McDonald’s account and has played a crucial role in helping the iconic brand significantly enhance its emotional and digital connectivity with customers. While Maggie will continue to lead the account, she will also take on the above-mentioned responsibilities.
Koman, also previously Group Business Director, started with DDB in 2010 and has spent most of his career at the agency, apart from a short hiatus in 2018-2019. In addition to driving process efficiencies across the agency, Koman has been responsible for many new business wins, including the Danone and Henderson Land accounts, and most recently some projects for Garden and Campbell’s.
Andreas said, “What I admire most about Koman and Maggie is, they’re not only ‘doers’, but also fantastic when it comes to creating and driving culture. I can’t wait to see how they will help bring more fun to our industry and shape the agency into a true talent magnet.”
Maggie shared, “Being part of this leadership team, amongst our wider agency group of ‘talented and nice’ people, and working together with our fantastic clients, I really am surrounded by the best. I know we are going to achieve great things together… and probably have a bit of fun along the way.”
Koman Ko commented, “I feel very grateful as I look back on my past 12 years at DDB, and extremely excited as I step into this new role and look to the future. There’s no denying it is a tough time for a lot of marketers and helping them achieve highly effective marketing has never felt more important. It’s also great to be able to play more of a role in the development of our people – we have a lot of young talent in the office right now and having had my career nurtured at DDB, it’s going to be rewarding to pay that forward.”
