MANILA, PHILIPPINES — Creative agency DDB Group Philippines announced the appointment of Anna Chua-Norbert as Managing Director of the group’s flagship company, DDB Philippines (DDB PH). Anna will report to Gil G. Chua, Group Chairman and CEO of DDB Group Philippines.
Most notably known for her role as DDB Group Philippines’ Chief Culture Officer, Anna has created holistic programs and led the experience to nurture talents, especially in pivotal moments. She has transformed and inspired growth of the group’s business through the “People First” culture, leading to its numerous accolades won for the country, the industry, and its people. Most recent are Champion of the UN Women’s WEP awards under the category Gender Responsive Marketplace and HR Asia’s Best Company to Work for, the first advertising company to receive both recognitions.
For Marty O’Halloran, Global CEO of DDB Worldwide, Anna’s leadership of DDB PH is seen as a progressive transformation for the creative agency.
“Anna’s vision, curiosity and relentless pursuit to positively impact brands make for the right mix to ignite the DDB PH on its 30th year in the Philippines and make her the best leader for the generation of business leaders who are fortunate to gain a loyal partner they can count on,” expressed Marty.
“For Anna, success is bringing people up the ranks with her. Her determination will put DDB PH on a new trajectory. Her purposeful creativity, championing innovative solutions and commitment to sustainable and collective growth are inspiring. We’re in a new era for doing good business and we look forward to Anna providing growth for our clients, our people and our business,” added Gil Chua.
“I’m honored to finally play an active role in driving the business and serving clients whose consumers have real vested interests on how their purchase decisions affect the world. I’m excited to infuse my all to create the future of DDB PH and write my story thoughtfully, alongside the amazing leaders who have come before me,” Anna shared.
Throughout her career, Anna has advocated for safe spaces, equality, inclusivity and has effectively built harmonious diverse teams that deliver powerful creative solutions for complex business and societal challenges. She led the DDB Group team to make Filipinos get their shot of Covid-19 vaccine as the creative partner of the Department of Health for the RESBAKUNA vaccine-demand generation campaign, which successfully vaccinated the target population ahead of schedule.
She is the first Filipina to win Campaign’s Women Leading Change Award – Diversity Champion in 2020, her principles to make diversity, equity, and inclusion a critical business strategy in growing the business and delivering the best creative solutions to clients’ challenges ensure DDB PH will be at the forefront of the industry for many years to come.
“Anna is a talented leader with such passion for the agency, the people and the work. We look forward to her success,” added David Tang, CEO of DDB Asia.
