MANILA, PHILIPPINES — DDB Philippines proudly introduces its transformative creative proposition, “The Power to Move,” alongside the appointment of Sarah De Joya and Kelvin Co as the new Executive Creative Directors. This dynamic duo is set to redefine how brands engage and inspire audiences, driving forward the agency’s vision of creating campaigns that not only capture attention but truly move people.
Sarah De Joya, renowned for her innovative approach in the Asian creative landscape, brings a unique blend of strategic insight and creative flair and has been handling Pfizer in China, MENA, USA, and Europe, her work has been recognized in Cannes, Clio, Campaigns AOY, another others “My vision at DDB Philippines is to craft stories that resonate on a deeper emotional level, moving beyond traditional advertising to create experiences that genuinely touch lives and drive action,” said Sarah. Her expertise in generating business-impacting solutions aligns perfectly with the “The Power to Move” ethos.
Kelvin Co’s expertise in blending art with technology is instrumental in bringing this new proposition to life. “I believe in the synergy of creativity and technology to create campaigns that are not just visually stunning, but also emotionally compelling and socially impactful,” Kelvin remarked. His track record of award-winning campaigns showcases his ability to engage audiences in meaningful ways. He is a mentor and public speaker and an active member of the Philippines Chinese Chamber.
Anna Chua- Norbert, Managing Director of DDB Philippines, commented on the new era ushered in by these appointments: “With Sarah and Kelvin at the helm, ‘The Power to Move’ becomes more than a proposition – it’s our commitment to our clients and the industry. We are set to create work that doesn’t just stand out, but stands for something, driving real-world impact.”
“The Power to Move” reflected DDB Philippines’ commitment to not just being a leader in creative advertising, but also a catalyst for positive change. This proposition is about harnessing the power of emotional storytelling, innovative ideas, and cutting-edge technology to create campaigns that resonate with audiences on a deeper level.
As Sarah and Kelvin spearhead this movement, DDB Philippines invites its clients, partners, and the creative community to join in this premier journey of lasting transformative growth and innovation through creativity.
For more information about DDB Philippines, “The Power to Move” proposition, and the new leadership, please contact DDB.com
