FeaturedPeople

Dennis Perez elevates to Head of Marketing for Unilever PH and Marketing Transformation Lead for Greater Asia in Beauty & Wellbeing

Spikes Asia 2025 Spikes Asia 2025 is now open. Download your entry kit!

MANILA, PHILIPPINES — After almost three years bolstering Unilever‘s digital marketing, media and dcommerce capabilities, Dennis Perez has been elevated to Head of Marketing for the Philippines, and Marketing Transformation Lead for Greater Asia in Beauty & Wellbeing, effective January 2025.

In this new role, Dennis will spearhead the Demand Creation function for Beauty & Wellbeing in the Philippines, and “Social First Marketing” transformation across Greater Asia. This entails deploying next-gen beauty capabilities in marketing, brand experience, beauty technology, AI, media, social, content, data, and commerce.

This year marks Dennis’ 23rd with Unilever, having gone up the ranks from Management Trainee back in July 2001, to Category Brand Manager for Hair Care Asia AMET in January 2010, Head of Media in June 2014, and his most previous role of Digital Marketing, Media and dCommerce (DMC) Lead for Unilever Beauty & Wellbeing Southeast Asia in July 2022. For over two decades, he has been a dedicated leader in pushing for technology in the beauty and wellbeing category, and has pushed for Unilever to be a pioneer in all things “beautech.”

Sponsor

Beyond his work with Unilever, he has also been a champion for the Philippines’ digital marketing industry and educating fellow marketers through various speaking engagements. He led the Digital Marketing Association of the Philippines (DMAP), previously known as the Internet and Mobile Marketing Association of the Philippines, and was a major contributor to its biggest annual event, DigiCon.

In fact, at DigiCon 2024, one of the standout presentations was by Dennis, who talked about “ArchiTECHture — Designing the Marketing Organization of the Future,” integrating his prowess in digital with his background in chemical engineering. His presentation once again proved and strengthened his position as one of the region’s most valuable and insightful leaders in digital marketing.

Dennis Perez’s appointment to Head of Marketing for the Philippines, and Marketing Transformation Lead for Greater Asia in Beauty & Wellbeing is effective January 2025.

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button