MANILA, PHILIPPINES — Creative agency Dentsu Creative Manila has appointed Pamy Velilla-Hernandez as its new Managing Director.
Pamy moves from Dentsu Creative Philippines, where she has led its Digital division as an Executive Digital Director since 2021. During this period, she set up the trail-blazing Co-Lab, Dentsu Creative Philippines’ influencer management arm, and has been responsible for the organic growth and retention of Toyota Motor Philippines and Fonterra, as well as the addition of new brands such as TikTok and TikTok Shop Philippines.
She takes over from Edg Samson, who has left Dentsu to pursue personal passions.
Ronald Barreiro, CEO for Creative at dentsu Philippines, said, “Pamy is the embodiment of our new breed of leaders. She keeps the fire burning for excellent creative work that solves our clients’ business problems, while being compassionate towards our teams and understanding their need for work-life balance. She is both fierce and motherly in tackling day-to-day challenges. This defines her unique approach to leadership and change management. Her openness to change and intense desire to innovate will lead Dentsu Creative Manila to an exciting growth path in the years ahead.”
Jerry Hizon, Dentsu Creative Manila Chief Creative Officer, added, “Pamy knows when to push and when to let creatives play. This encourages and inspires great work while at the same time making sure our ideas fulfill clients’ objectives. This is our ethos at Dentsu Creative Manila, and Pamy is the perfect example of how to do it well.”
Pamy commented, “At dentsu, it naturally felt like home ever since. I am humbled and honored to be surrounded by exceptional yet kind talents who make leading the agency easy. I am excited to bring Dentsu Creative Manila to greater heights and create transformative and purposive brand campaigns with the DC Manila family.”
