LONDON, UK — Full-service integrated agency Digitas has bolstered its creative credentials by hiring Eric Chia as the agency’s first Executive Creative Director of Design.
The appointment is indicative of the agency’s commitment to craft, and its focus on bringing technology and design closer together to drive connections and impact for clients.
Eric will oversee visual design craft for the agency and brings world-class skills and experience following two decades at agencies including BBH, Publicis.Sapient, R/GA, Wieden + Kennedy, and Media.Monks, where he was Design Director and Head of Design.
Eric’s portfolio spans a wealth of local and international brands including Nike, Google, Airbnb, McLaren Auto & Racing, Audi, Sony, and Johnnie Walker. He has picked up multiple awards throughout his career at all the major shows, including a Grand Prix at Cannes for the interactive film, Philips Carousel.
Chief Creative Officer Carren O‘Keefe said, “Eric is a true master of his craft. He has an infectious passion for creativity, and a real talent for fusing tech and design to create beautiful, impactful work. I can’t wait to watch him bring the transformative power of design to all our work and clients.”
Eric commented, “I am obsessed with craft and how design plays a vital role in our everyday life. Carren and the team at Digitas really understand the impact that great design can have, and I’m looking forward to working with all the different teams in the most connected way to further elevate our craft.”
Eric will work across all the agency’s clients and will report to Carren.