NEW YORK, USA — New York-based production studio Identity continues to build on its wealth of sophisticated visual storytelling talent by adding multifaceted director Sage Bennett to its roster.
With a directing style she describes as “emotive, vibrant, and often through a feminine perspective,” Sage has displayed her alluring creative sensibilities and craft across mediums ranging from commercials to short films. “I enjoy finding beauty in simplicity, delving into the nuances of moments that are often overlooked,” she shared. “Creating an emotional resonance is essential for me. I aim to evoke a feeling without the need for intellectualization of said feeling.”
Her unique technique has been reflected in high-profile spots for the likes of 1-800-Flowers and KiwiCo as well as her own passion projects including the acclaimed short films and festival circuit favorites Placebo and Aguamiel. However, while she’s seamlessly navigated multiple mediums throughout her illustrious career, Sage does, in fact, take different approaches depending on the project.
“When it comes to commercials, I focus on enhancing the idea’s point of view and infusing it with my unique touch, all while staying within the project’s parameters,” she explained. “On the other hand, personal projects often stem from a small, persistent idea that excites me – an idea I just can’t shake. I typically start with writing, and if I hit a roadblock, I turn to visual references, allowing the concept to take shape organically, often out of order, following its natural flow before piecing it all together.”
Regardless of the task at hand, though, there is a common thread that ties together all of Sage Bennett’s work. “Collaboration is a key aspect of my process, especially with cinematographers, whose perspective and ideas contribute so much to making each piece one-of-a-kind.”
With a wide range of creative inspirations including TV and film star Phoebe Waller-Bridge, the recent critical hit film Poor Things as well as TikTok videos, nature and sunshine, Sage considers a campaign she shot in Portugal (“with four five-year-old kids, butterflies, ladybugs, and the natural elements”) a career highlight and her 16mm short Placebo one of her proudest achievements. “It is really satisfying to create something that feels like my own vision,” she noted. “The feedback I received for the film is a motivating reminder that my voice has a place in the industry, and that I should keep creating.”
Now part of the renowned directing roster at Identity, Sage Bennett should have ample opportunity to continue flourishing with creative output. “Identity’s reputation for consistently delivering top-tier commercial work was a major draw, promising the opportunity to challenge and elevate my craft,” she said. “[It] felt like the perfect move at the right time, offering not only the chance to collaborate with like-minded professionals but also access to amazing resources and mentorship.”
In regards to her appeal and why she’s an ideal fit for Identity, the studio’s Executive Producer Molly Mitchell added, “After discovering Sage’s impressive portfolio through her work on Nowness, I found myself drawn to her unique style. There was an undeniable sense of synergy with Sage from the start. Not only does she possess a remarkable talent for photography, but she is the epitome of a well-rounded artist. To put it simply, Sage is the ‘total package.’”
