SYDNEY, AUSTRALIA – The creative trio behind Modibodi – Grace O’Brien, Jacque Kennedy, and Lucie de La Chaise have teamed up to launch Outside In, a boutique creative studio redefining brand storytelling.
Drawing from their combined expertise in both in-house and agency settings, Outside In delivers big-brand thinking and execution to emerging names across the arts, lifestyle, and technology sectors. Their foundation clients already include moode, VUSH, Sprintlaw, MINKPINK, and Omega Ensemble, signaling a fresh approach to creative partnerships.
The three creatives have extensive experience in Australia and France’s top agencies such as CHEP Network, The Monkeys and Publicis Groupe. They united in 2021 as the Modibodi creative team, prior to the brand’s $140 million dollar acquisition by Essity, and played a pivotal role in shaping the brand’s creative and marketing until their departure in 2024.
Former Modibodi CMO Liana Lorenzato said: “Grace, Lucie, and Jac are not just creative professionals, they are strategic partners who are dedicated to driving success. Their impact on the Modibodi brand was nothing short of transformative.”
Co-founder Jacque Kennedy added: “Our model eliminates the extra layers of process and people, allowing brands to work directly with the creatives who come up with ideas, and in doing so, create the kind of cool work we all want to see in the world.”
As for being three young women? “We see it as our superpower,” Lucie de La Chaise said. “We bring a deep knowledge of the channels and trends consumers are engaging with today. It’s this perspective that we’re proud to bring to the brands and clients we work with.”
