KUALA LUMPUR, MALAYSIA — FCB SHOUT, the advertising arm of Malaysian-owned and operated creative services company THE SHOUT GROUP, has geared up on talent to supercharge its already stellar growth trajectory.
The agency’s new faces are Loong Sheng Mae as Group Business Director, Caryl Tan as Associate Brand Director, and Chung Ru Zen as Creative Group Head.
An experienced brand manager who has spent the last 15 years in both local agencies and international networks working with brands like Perodua, Nissan, RHB, and Kao, Loong Sheng Mae brings with her a strong understanding of the automotive, FMCG, and banking industries. As the Group Brand Director of FCB SHOUT, Mae has been tasked to lead and nurture multiple brand management teams to deliver greater growth for several of the agency’s key clients. Prior to joining FCB SHOUT, Mae spent nine years with Spin Communications.
Caryl joins FCB SHOUT after spending nine years in agency and client-side roles. Her strong background in FMCG and corporate sectors, combined with her recent tenure at Manulife, makes her an invaluable addition to the team. At FCB SHOUT, Caryl will work closely with Mae to spearhead the management of the agency’s clients both locally and regionally.
Chung Ru Zen is FCB SHOUT’s newest addition to the agency’s creative leadership. Having previously worked in Grab Malaysia, VMLY&R Commerce, Leo Burnett and Ensemble Worldwide, Ru Zen’s sterling track record in producing not only award-winning campaigns, but also strategically sound work that have delivered real, measurable results for some of the biggest brands in Malaysia and beyond, is expected to further elevate FCB SHOUT’s creative output and standards.
Syahriza Badron, General Manager of FCB SHOUT, commented, “With the addition of Mae and Caryl, we are confident that our brand management team is now even better equipped to continue delivering unparalleled results for our clients. Having nurtured his skills in both agencies and a creatively progressive organization like Grab Malaysia, Ru Zen is a unicorn creative who is able to conceptualize really creative solutions while still being grounded in the strategy that guides a business. Things are looking really exciting for us in the agency.”
Aside from these new additions, the agency has also promoted Raphael Castellano to Creative Group Head and Jane Leong to Senior Brand Manager.
Raphael, or Raphy as he is affectionately known, has been promoted well-deservedly to mark the completion of his first year with the agency. Since he arrived from the Philippines in 2023, Raphy has been instrumental in providing a cross-border perspective for the creative work that FCB SHOUT delivers for its clients and inspiring his team with his unique brand of bold and unorthodox approach to creativity.
Jane, an integral part of FCB SHOUT’s brand management team over the past four years, has been rewarded for her efforts in growing the stature of her clients and driving greater results for the agency. With her new role as Senior Brand Manager, Jane is expected to play an even bigger role in nurturing her brand management team and delivering greater results to the brands in her portfolio.
Tjer, Head of Creative of FCB SHOUT, shared, “I’m extremely proud to have young and dynamic creative talents like Ru Zen and Raphy with us. Not only are they extremely experienced and skilled creatives who are able to consistently tell amazing stories for brands in fresh, exciting ways, they are also natural leaders who have earned the respect of their teams through their aptitude and patience in nurturing the next generation of creative talents. Supported by a strengthened brand management team, the creatives of FCB SHOUT will achieve even greater things for the agency and our clients very soon.”
Shaun Tay, Co-owner and Chief Executive Officer of The Shout Group and FCB SHOUT, expressed, “These new hires and promotions are part of our plan to stay ahead of the curve in a constantly evolving industry. By strengthening our teams with talented individuals and giving the well-deserved team members their due recognition, we are not only enhancing our creative capabilities but also ensuring that we continue to be a partner of choice for our clients. These are key moves were making to ensure that The Shout Group and our agency brands are poised for even greater success for years ahead.”
