SINGAPORE — Strategic marketing and brand consultancy Flying Fish Lab, the Controlled Disruption company, has announced a series of exciting developments that mark significant advancements in its business trajectory.
Through strategic partnerships with industry leaders like Unilever, Coca-Cola, Nestlé, Estée Lauder, and Mastercard, the company has consistently demonstrated its growing success across all key business dimensions: from appointing experienced talent into senior leadership positions to securing new key global and regional clients. These achievements highlight Flying Fish Lab’s solid long-term growth strategy.
At eight years old, Flying Fish Lab is now on an accelerated growth trajectory as more clients seek to tap into the unique ability of Controlled Disruption to unlock growth for brands. The blend of client-side experience combined with a unique approach is proving to be a valuable asset to customers navigating intense competition and striving for differentiation.
Flying Fish Lab is pleased to announce the addition of two key members to its executive team: Alim and Wenjie Cai, who have joined as Senior Catalysts. Alim brings an extensive background that started in Research Agencies, before transitioning to the client side in Consumer Research and later in Brand Management. Meanwhile, Wenjie has a solid FMCG Marketing background, to which he then added a robust number of years working in Marketing capability, in the consulting industry. These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth.
and CEO of Flying Fish Lab
“Alim and Wenjie are the sort of talent that strengthen our team’s ability to deliver Controlled Disruption to clients,” said Mário Braz de Matos, Co-founder and CEO of Flying Fish Lab. “Their significant experience complements the current leadership team, and their values align with our mission to help companies grow using Controlled Disruption™.”
Controlled Disruption has been central to Flying Fish Lab’s success, as has its unique toolbox, which the business taps into when helping clients with their challenges. The solutions for each project are uniquely tailored to the needs of each client challenge, making this approach unique both in methodology and application — ultimately unlocking opportunities for clients in a very agile and effective way.
In addition to bolstering its leadership team and client roster, Flying Fish Lab is making significant strides in its global expansion. The company has recently entered the European market, with offices in Lisbon, Paris, and Milan, and is planning to expand into the Gulf countries next, reflecting its intention to support better the needs of its growing and geographically dispersed client base.
Mário added, “These exciting changes reflect our ongoing commitment scale in a way that stays true to our values, delivering to our clients without compromising on quality standards. Our new leadership team, strategic client acquisitions, and global expansion are all part of our broader vision to drive Controlled Disruption™ and help deliver transformative results for clients. We are poised for an exciting future and look forward to the continued success of our clients and team.”
“As Flying Fish Lab continues to innovate and drive growth, it remains dedicated to delivering on the needs of its clients to unlock growth and keep challenging the marketing status quo with new perspectives and new solutions,” he concluded.
