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Forsman & Bodenfors taps Justine Armour as Global CCO

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LONDON, UNITED KINGDOM – One of the industry’s most lauded female creative leaders, Justine Armour is to join Forsman & Bodenfors as the Swedish-founded creative collective’s newly appointed Global CCO.

Forsman & Bodenfors has long been a benchmark for innovative storytelling, with a track record of producing innovative and influential work like Volvo Trucks’ Epic Split, Oatly’s Wow No Cow, SK-II’s Marriage Market Takeover, and Visit Sweden’s cheeky Not Switzerland campaign.

As Global CCO, Armour will play an invaluable role in expanding and strengthening the collective’s global creative offering across its nine offices. Currently based in New York, Armour will relocate to London later this year as she takes on the role of shaping Forsman & Bodenfors’ creative vision for a new era.

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Said Armour: “The global creative industry is crying out for a truly distinctive, unique offering like the collective at Forsman & Bodenfors. The Swedes are genuinely creative in their very DNA; from the process to the org structure, F&B approaches things in a completely counter-cultural way compared to a traditional agency. I find this invigorating, and it’s no surprise that the collective has made some of my most favourite work in the world over the years. The F&B culture is designed to support and produce creativity that stands apart and transforms thoroughly, and I’m looking forward to helping bring that magic to a wider array of creative talent and clients around the world.”

Before joining Forsman & Bodenfors, Armour was a Partner and CCO at FIG, having previously served as the first female CCO of Grey New York in its 105-year history. She has also left her mark at industry heavyweights like 72andSunny, Wieden+Kennedy, Publicis Mojo, and Saatchi & Saatchi. Her journey began at McCann Erickson Brisbane, setting the stage for a career filled with groundbreaking work and creative excellence.

“Justine’s outstanding creativity and track record of producing work that helps brands grow makes her the perfect partner for us – curating Forsman & Bodenfors’ direction as we move into a new era” commented James Denton-Clark, the agency’s recently appointed Global CEO. 

“Creativity at Forsman & Bodenfors has always been about how we approach the task and the outcomes rather than outputs. Justine really gets that creativity is the process through which we can achieve these outstanding results,” Denton-Clark added.

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Recognised across every major global award show including Cannes Lions, D&AD, One Show, LIA’s and more, Justine has previously been named to Adweek’s Creative 100 list; listed by Campaign magazine as a US Female Frontier honouree and recognised as one of AdAge’s Leading Women. A champion of diversity, equity and purpose, Justine has spoken at numerous events including One Club Creative Summit, SXSW and TribecaX.

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