SINGAPORE — GrabAds, the advertising unit of Southeast Asia’s leading superapp, Grab, has named Rajiv Singh as Head of GrabAds, Indonesia.
In his new role, Rajiv will spearhead GrabAds’ Indonesia sales strategy and business development and drive demand for GrabAds’ advertising services among merchants, brands, and agencies.
Bringing more than 20 years of experience in digital advertising and monetization, Rajiv previously held senior roles at renowned companies such as Sony Pictures, Flipkart, and Star TV among others across both India and Indonesia. Most recently, Rajiv led digital ad sales, distribution, and sponsorship sales for Indonesia at Viu, a leading OTT video streaming service, where he was responsible for driving revenue growth and expanding the company’s brand advertiser base.
Rajiv will report directly to Dave Yang, Regional Head of Direct Sales and GTM, GrabAds.
