KUALA LUMPUR, MALAYSIA — Marketing transformation agency GrowthOps Asia has appointed Arshad Ahamed as its new Regional Director of Media and Brand Strategy. With a track record of excellence and industry recognition, Arshad brings his creative prowess and strategic expertise to spearhead the agency’s portfolio of clients.
Based in Kuala Lumpur, Arshad will report to Chris Greenough, General Manager of GrowthOps Asia (Malaysia). Arshad’s appointment marks a significant milestone for GrowthOps Asia as they continue to expand their leadership team.
Arshad brings with him over 15 years of experience, having worked in multinational agencies and corporations in Malaysia, Indonesia, India, Bahrain, and Sri Lanka. Throughout his career, he has held numerous strategic leadership roles, such as Senior Strategic Planner at J. Walter Thompson, now Wunderman Thompson, where he was responsible for strategic planning across various sectors including FMCG, Banking, F&B, and Telecommunications. Following this, he joined the innovation team of MAS Bodyline as a Business Entrepreneur, and later co-founded the digital marcom consultancy Innovation Quotient, where he served as Head of Strategy, Planning & Insight. He subsequently joined GSK Pharmaceuticals Sri Lanka as Manager Digital Transformation, and then took on the role of Portfolio Marketing Manager for Malaysia and Indonesia GSK APAC. His most recent position before joining GrowthOps Asia was as Strategy Director at GroupM Sri Lanka.
Chris said, “We are thrilled to announce the addition of Arshad to our senior team, whose extensive experience across diverse industries brings a distinctive strategic approach. Arshad’s methodology is deeply rooted in profound consumer insights, pragmatic business realities, and untapped market opportunities. With his presence, we anticipate a transformative refinement in our processes that will ignite creativity and intensity. The outcome? Game-changing executions that empower our clients to exceed their objectives with confidence.”
Arshad’s appointment further strengthens GrowthOps Asia’s award-winning digital insights and strategy team. Together, they will drive innovation and provide exceptional solutions to clients across various industries.
“I am excited to join GrowthOps, an agency recognized for its comprehensive digital solutions and expertise across the entire marketing landscape,” said Arshad. “The regional presence, diverse talent pool, and integrated suite of services make GrowthOps the perfect platform for growth and evolution in this dynamic industry. I look forward to the journey ahead!”
Arshad will collaborate with senior leaders, including Boon Keong Tng, Regional Head of Technology Consulting, Su Ann Teh, Head of Digital Transformation, Shaad Hamid, Regional Head of Performance and Singapore GM, Adzam Bahrin, Regional Creative Director, and Devinder Banga, Regional Head of Data and Analytics. With this powerhouse team, GrowthOps Asia is well-positioned to deliver impactful and transformative results for its clients.
