TOKYO, JAPAN — Havas Japan is setting the stage for a new creative era with the appointment of Shinsuke Sawasaki, better known in industry circles as Sawa as its new Group Executive Creative Director. The newly minted role marks a strategic move to sharpen the agency’s creative edge and deepen its cultural imprint in one of Asia’s most dynamic markets.
Known for his flair in crafting work that lives at the intersection of storytelling and cultural resonance, Sawasaki brings over 20 years of global experience to the table with acclaimed stints at We Are Social, Publicis, and J. Walter Thompson. Throughout his career, he’s been the creative force behind campaigns for iconic brands like Kit Kat, P&G, Puma, and Häagen-Dazs, earning accolades across Spikes Asia, AdFest, Effies, and the New York Festivals Global Awards. In 2025, he also joins the jury panel for The One Show’s Social Media category, underscoring his relevance in today’s ever-evolving creative landscape.
Darrell Nelson, CEO of Havas Japan, added, “Sawa is a creative powerhouse whose work blends innovation, cultural insight, and storytelling to create real impact. His leadership will not only elevate our creative ambition but also inspire ideas that shape the future of brands in Japan. We’re thrilled to welcome him to the Havas family and can’t wait to see how he pushes us forward.”
Joji Jacob, Regional Chief Creative Officer, SEA & North Asia, added, “Japan is a very important market for us. With Sawa leading the creative efforts in our office there, we’re strengthening our ability to deliver culturally resonant work that makes a real difference in a market brimming with potential.”
Speaking about his role, Shinsuke Sawasaki shared, “I am excited to take on this role and look forward to collaborating with the team to push creative boundaries and make an impact in Japan and beyond.”
